Advertising

To advertise or not to advertise? Six questions FMCG marketers need to ask first

July 16, 2020 // 0 Comments

The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]

AA advert steals hearts with Tukker The Dog, encouraging you to drive again

July 15, 2020 // 74 Comments

As lockdown restrictions ease up across the UK, the AA is encouraging people to get behind the wheel again for Summer road trips, with the launch of their new advert. [...]

How to escape ‘CPC fatigue’ and move to the future of online retail media

July 15, 2020 // 0 Comments

Online retail is evolving at pace and will continue to do so. By 2023 22 per cent of global retail sales will be online. While there might be some adjustments to that figure [...]

Liverpool manager Jürgen Klopp signs with German brewing company

July 7, 2020 // 0 Comments

After leading his team to victory in the English Premier League in June, Liverpool FC manager Jürgen Klopp is set to head Erdinger Weissbrau’s new advertising campaign. [...]

Ads that make us laugh are as important as ever during the pandemic

June 24, 2020 // 1 Comment

Not a week goes by where a brand somewhere in the world is not being criticised for an inappropriate ad, tweet or comment. Getting communications right has never been more [...]

Ginsters seeks Cornish surfers and farmers to feature in its latest advert

June 19, 2020 // 0 Comments

Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]

DRGN Turmeric Superdrink launches new ad campaign

June 18, 2020 // 0 Comments

UK drinks firm DRGN Turmeric Superdrink has launched an advertising campaign based around the Government’s COVID-19 advice. The company’s OOH (Out of Home) campaign [...]

Facebook introduces feature that allows users to turn off political adverts

June 17, 2020 // 0 Comments

Mark Zuckerberg has unveiled a new Facebook feature in the run-up to the 2020 US election, which allows users to remove political adverts from their feeds. Facebook has [...]

Coral advert banned for encouraging repetitive gambling

June 9, 2020 // 0 Comments

UK Advertising watchdog ASA has banned a “potentially harmful” social media advert by betting firm Coral, which promoted repetitive gambling. The advert involved [...]

Instagram vows to share revenue with content creators

June 8, 2020 // 0 Comments

Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]