The 10 most disastrous mistranslations in history
When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]
Translation
How brands can harness data to create a better Amazon experience
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
The marketing secret to help you crack international sales
When Proctor & Gamble first began selling its nappies in Japan, it applied branding that had seen it achieve great success in the USA – depicting the image of a [...]