Opinion

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

Customer loyalty: a beginner’s guide to brand communities

February 24, 2021 // 0 Comments

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]

The faster, better, cheaper mandate in extraordinary times

February 9, 2021 // 0 Comments

We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]

How to debunk the myths surrounding your misunderstood product

February 8, 2021 // 0 Comments

Marketing a controversial or misunderstood product can certainly be challenging. Inaccurate stigmas prevent your target audience from truly understanding the services and/or [...]

ROI vs Awareness: Influencer marketing’s billion dollar question

February 5, 2021 // 0 Comments

As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]

It’s time to eradicate the negative stigma of dyslexia in the comms industry

February 4, 2021 // 0 Comments

I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, [...]

The best PR campaigns of 2020

February 3, 2021 // 0 Comments

Someone holind up a 'we won't miss you 2020' sign

Marketing spend has taken an estimated 23% hit across the year, according to the IPA Bellwether Report, but the PR sector has remained fairly resilient, as companies realised [...]

Digital events aren’t going anywhere; the events industry needs to embrace them to survive after COVID

February 3, 2021 // 0 Comments

When COVID-19 struck at the beginning of the year, as an events company, we made the conscious decision to go all-in on digital, and not just for the foreseeable lockdown [...]

Data privacy without the regulations – how GDPR paved the way for proactive privacy

February 1, 2021 // 0 Comments

One of the major discussion points in the new digital era is consumer data privacy. From questions of how and when our data should be collected, to how it should be stored [...]

Why tech mapping is increasingly vital for today’s marketers

January 25, 2021 // 0 Comments

Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]