Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
Opinion
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]
Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
The answer to truly effective marketing lies in match rates
Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
Is your data GDPR-ready?
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data A year [...]
Why marketing teams and contact centres need to become best pals
Today’s contact centres (CCs) are an evolution of the traditional call centre and so much more. No longer just the recipient of telephone calls from customers, the CC also [...]
Influencer marketing – hype or opportunity?
The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
Understanding the new generation of Gen Z social platforms
A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]
