Opinion

Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

September 24, 2021 // 0 Comments

Scrabble tiles spelling out 'who are you?'

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

Designing for search is not designing for experience

August 19, 2021 // 0 Comments

Someone using the Google search engine on a laptop.

When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or service is easily [...]

Why it’s time for organisations to implement intelligent automation

August 16, 2021 // 0 Comments

With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]

Clicktivism is shaping the world: is your organisation ready?

August 11, 2021 // 0 Comments

Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

ROI in influencer marketing? Consistency holds the key

July 20, 2021 // 0 Comments

A small key next to loose change on a map.

Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]

3 things lockdown has taught agencies about supporting staff during Ramadan

May 26, 2021 // 0 Comments

A dusk and twilight shot of the Grand Mosque at Abu Dhabi, United Arab Emirates.

As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]

Which customer engagement metrics matter for business success?

May 24, 2021 // 0 Comments

Pens and a ruler on top of a piece of paper with a graph drawn on it.

The recently published 2021 Global Customer Engagement Review found that 88% of marketers believe their teams have excellent or good customer engagement practices, but 74% [...]

Digital trust: the new key to customer loyalty and retention

May 21, 2021 // 0 Comments

Gone are the days of consumers blindly accepting terms & conditions and privacy policies. As the pandemic thrust us into a fully digital existence, people are seeking to [...]

The business case for digital accessibility

May 20, 2021 // 0 Comments

In the UK, 40% of households have at least one person with accessibility needs. We can no longer overlook accessibility or view it as a ‘nice to have’. This [...]