It’s time to call a truce on the brand and demand wars
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
Opinion
Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
How grocery shopping has changed during lockdown – the ‘new normal’ explained
With most countries beginning to lift their lockdown measures, businesses are unsure whether the new habits developed by consumers during the coronavirus crisis will remain, [...]
The virtual challenge COVID-19 has brought to media and marketing
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
How mobile has shaken off its adolescence and begun to justify its potential
Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends. Its [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Marketing reimagined: Everything will change after coronavirus…won’t it?
The modern marketing world has never faced a global crisis like the COVID-19 pandemic before. 2020 marks not only a turbulent start of a new decade but also the precedent to [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]
Unlocking the ‘why’ in branding for marketers and business owners
When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]
Is your company ready for a CGO?
In just a few short months, the world has turned upside down. Marketing, particularly, has been affected and few companies in this pandemic are focused on growth – rather, [...]