Google: Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their ‘new normal’. The use of technology by people and businesses has [...]
Opinion
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
The new era of e-commerce
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]
The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]
The enjoyment of in-store shopping is a culture we must not forget
Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]
Why marketing businesses need to adapt to the digital era
There is no predicting what the UK will look like from a business perspective in a few months or even next year. 2020 has been a challenging time for business in general and [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
Why COVID-19 spells the end of blind advertising for good
The marketing industry has felt the impact of Covid-19 acutely. From the very beginning of the lockdown, as businesses began to scale back in the face of economic [...]
Neuromarketing: the essential post-COVID service most retailers aren’t utlising
For the retail industry, understanding website users and potential customers is more important now than ever before as brands attempt to rebuild their Covid-ravaged [...]