Is poor use of language holding brands back from true engagement?
Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]
Opinion
Artificially intelligent marketing?
The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]
Greenwashing: How can you tell if a company is actually ethical?
As we approach the third decade of the 21st century, many companies know they need to sharpen up their act on both how they treat their people, the people in their supply [...]
Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
The science of B2B sales
For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]
How M&S’s heart-shaped ‘love sausage’ won Valentine’s Day marketing
Valentine’s Day has come and gone for another year. Not surprisingly, this is the time of year when email promotions for chocolates, flowers, perfume and romantic weekends [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
The future of commerce is on social media
Mobile devices have forever altered the way we search, discover and buy from brands. As we spend more and more of our lives on mobile, our behaviour is shifting to an [...]
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence
Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]