Opinion

The impact of experiential retail on consumer relationships with brands

June 6, 2019 // 0 Comments

The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]

Adopting a behaviour-based approach to content marketing

May 23, 2019 // 0 Comments

Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]

Which social media websites are right for your business?

May 16, 2019 // 0 Comments

Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]

Why your measurement strategy could be hindering your marketing efforts

May 9, 2019 // 0 Comments

There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]

How offline marketing can still play a vital role in your next campaign

May 3, 2019 // 0 Comments

The end of traditional, offline marketing has been greatly exaggerated. Just because we’re in the age of smartphones and social media, it doesn’t mean that your marketing [...]

5 tips for turning user reviews into a hard-working business asset

April 30, 2019 // 0 Comments

For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]

Instagram’s new checkout feature

April 26, 2019 // 0 Comments

On March 19, Instagram launched its new checkout feature, which does what it says on the tin; when a customer finds a product they like, they can buy it there and then [...]

Is poor use of language holding brands back from true engagement?

April 9, 2019 // 0 Comments

Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]

Artificially intelligent marketing?

April 3, 2019 // 0 Comments

The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]

Brexit: Disenfranchised by dire deliverability

April 1, 2019 // 0 Comments

With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]