Voice technology – what does it mean for digital marketers?
The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]
Opinion
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
Why We Need to Get Super Slick on Retail User Data
To keep up with the Amazons of the world, every retailer needs to get better at using customer data – but not all of us have the budget of a retail giant. By being agile, [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
Which social media websites are right for your business?
Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]
Why your measurement strategy could be hindering your marketing efforts
There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]
How offline marketing can still play a vital role in your next campaign
The end of traditional, offline marketing has been greatly exaggerated. Just because we’re in the age of smartphones and social media, it doesn’t mean that your marketing [...]
5 tips for turning user reviews into a hard-working business asset
For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]