Opinion

The cycle of creativity – encouraging employees to break out of their structured thinking

April 19, 2018 // 0 Comments

Chained to the daily grind, stuck in our normal routines, it’s easy to forget the big picture. In the race for bigger, faster and better, innovation and creativity come at [...]

“Sorry, not sorry” – do chatbots really care about your feelings?

April 12, 2018 // 0 Comments

Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]

The rise of mobile commerce and how to make it work

April 11, 2018 // 0 Comments

Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]

Mobile advertising in 2018 – are your adverts hitting the right screens?

April 9, 2018 // 0 Comments

Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]

The role of the CMO has evolved – how do we keep up?

April 6, 2018 // 0 Comments

No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

Take the Brand Oath: Cut the crap and get to the truth

February 28, 2018 // 0 Comments

If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]

Conversational commerce: Marketing finds its voice

February 26, 2018 // 0 Comments

This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]

Disappearing discounts – will there be blood?

February 22, 2018 // 0 Comments

Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]

The customer, in-store loyalty and the future of retail

February 16, 2018 // 1 Comment

It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]