Opinion

From surviving to thriving: how marketing teams can come out on top post-pandemic

April 4, 2022 // 0 Comments

Grafitti depicting a face mask with the word 'covid'.

It’s safe to say that the past few years have been like any other. For marketers, this period in history was a particularly difficult one. While businesses struggled [...]

Why CRM (still) fails

January 8, 2022 // 0 Comments

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates [...]

Why the one-size-fits all approach won’t work for your holiday campaign

November 26, 2021 // 0 Comments

The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]

Killing it: How to create a successful Halloween campaign

October 29, 2021 // 0 Comments

Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]

Domain name horror stories to turn your blood cold this Halloween

October 28, 2021 // 0 Comments

“Darkness falls across the land The expiry date is close at hand Your domains may look that they are all good But have you looked underneath the hood? And who so-ever shall [...]

Answer these three questions to guide your marketing mix for a post-pandemic world

October 28, 2021 // 0 Comments

Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]

The influence of Love Island: How B2B influencer marketing is making its mark

October 27, 2021 // 0 Comments

Love Island contestants, Wes Nelson and Georgia Steel.

Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]

How Disney creates a magical customer experience

October 26, 2021 // 0 Comments

I have been a big fan of Disney for many years now. They are one of the most CX-focused companies in the world, so I was delighted to get the opportunity to interview the [...]

Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

September 24, 2021 // 0 Comments

Scrabble tiles spelling out 'who are you?'

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

Designing for search is not designing for experience

August 19, 2021 // 0 Comments

Someone using the Google search engine on a laptop.

When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or service is easily [...]