Opinion

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

How to effectively use email to grow business

April 16, 2021 // 0 Comments

Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]

Using auction technology to improve your brand marketing

April 15, 2021 // 0 Comments

Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]

Have I got your attention? Why data is the key to compelling video ads

April 7, 2021 // 0 Comments

While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]

We can hear, but are we listening?

March 30, 2021 // 0 Comments

The same basic principles have always underpinned the relationship between buyers and sellers. If a vendor can fulfil a customer’s demand, they are more likely to be able [...]

Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy

March 13, 2021 // 0 Comments

Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]

Adapting to change: customer experience in the digital age

March 12, 2021 // 0 Comments

As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]

Why econometrics brings advertising certainty

March 11, 2021 // 0 Comments

$equations on a blackboard$

In an era of uncertainty, marketers must utilise all of the tools at their disposal to make budgets stretch further. A thorough understanding of marketing activity’s [...]

The shocking reality of corporate levels of diversity and equality is a brand crisis

March 8, 2021 // 0 Comments

If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]

B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in the numbers game

March 4, 2021 // 0 Comments

The potential for B2B PR organisations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. [...]