Opinion

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]

Domain strategy: why starting off on the right foot is critical

September 28, 2019 // 0 Comments

Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]

Voice technology – what does it mean for digital marketers?

September 5, 2019 // 0 Comments

The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]

Why great content is only as good as the analytics behind it

August 28, 2019 // 0 Comments

No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

Why We Need to Get Super Slick on Retail User Data

July 1, 2019 // 0 Comments

To keep up with the Amazons of the world, every retailer needs to get better at using customer data – but not all of us have the budget of a retail giant. By being agile, [...]

The impact of experiential retail on consumer relationships with brands

June 6, 2019 // 0 Comments

The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]

Adopting a behaviour-based approach to content marketing

May 23, 2019 // 0 Comments

Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]

Which social media websites are right for your business?

May 16, 2019 // 0 Comments

Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]

Why your measurement strategy could be hindering your marketing efforts

May 9, 2019 // 0 Comments

There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]