A-roll, B-roll, or eye-roll? The art of the corporate video
According to a LinkedIn Study from earlier this year, video is in high demand for B2B marketers. Some 62% in fact considered it an important content format for their roles, [...]
Opinion
Why recruitment companies need a CMO
Job boards used to be the dominant channel for sourcing candidates. However, the world of recruitment is changing – and rapidly so. The range of channels available to [...]
How marketers can take the lead on combating fake news
Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
GDPR and direct (postal) mail campaigns
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]