analytics

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

November 24, 2023 // 0 Comments

Someone wearing a virtual reality headset.

The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]

Retail media: data transparency and standardisation should be top of mind

November 22, 2023 // 0 Comments

Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]

Boosting marketing ROI with the power Of data

November 18, 2023 // 0 Comments

Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]

How to use alternative data to fuel marketing decisions

November 3, 2023 // 0 Comments

Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]

The death of third party cookies and why it’s a good thing

July 18, 2023 // 0 Comments

With Google set to disable third-party cookies on Chrome from early 2024, privacy and data protection continues to be an increasing priority for consumers, businesses and [...]

Using alternative data to fuel decisions: Examples from top marketing firms

April 6, 2023 // 0 Comments

Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]

66% of marketers can’t identify conversion bottlenecks

March 8, 2023 // 0 Comments

RevSure.AI, an AI-fuelled pipeline readiness solution for marketers and sales teams, has published “The State of Pipeline Generation” research report. Partnering with [...]

Call for ban on surveillance advertising ‘spying on our kids’

June 10, 2021 // 0 Comments

Girl sitting in bed on laptop in the dark.

A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]

How brands can ensure they aren’t just airing on TV – they’re thriving on it

January 12, 2021 // 0 Comments

As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]

Misinformation during pandemic could be “the difference between life and death”

November 2, 2020 // 0 Comments

Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]