Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
analytics
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
4 ways marketers can learn the right lessons from data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]
Privacy is the new norm
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Google offers free AI and machine learning course online
Google has launched a new website called Learning With Google AI, which it hopes will help people all over the world, and not just those working in tech, better understand [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]
Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]