Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]
analytics
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
63% of marketers still lack a clear plan for cookieless personalisation
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear [...]
Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’
The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]
Retail media: data transparency and standardisation should be top of mind
Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]
Boosting marketing ROI with the power Of data
Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]
How to use alternative data to fuel marketing decisions
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]
The death of third party cookies and why it’s a good thing
With Google set to disable third-party cookies on Chrome from early 2024, privacy and data protection continues to be an increasing priority for consumers, businesses and [...]
Using alternative data to fuel decisions: Examples from top marketing firms
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]
66% of marketers can’t identify conversion bottlenecks
RevSure.AI, an AI-fuelled pipeline readiness solution for marketers and sales teams, has published “The State of Pipeline Generation” research report. Partnering with [...]