The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
analytics
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
Selligent helps the Minnesota Vikings boost fan engagement with targeted content
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]