Is your data GDPR-ready?
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data A year [...]
analytics
The new age of connected ‘hybrid’ marketing
For years now, the Holy Grail for marketers has been the ability to activate strategies and brand experiences which are consistent across all touchpoints. We know, as an [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
PizzaExpress gains intelligence-led customer insights with liveRES and IOVOX
The client: With more than 450 restaurants across the UK and Ireland, PizzaExpress is one of the most popular restaurant chains in the country. Following the advent of mobile [...]
