Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
analytics
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Misinformation during pandemic could be “the difference between life and death”
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
Selligent helps the Minnesota Vikings boost fan engagement with targeted content
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]