Selligent helps the Minnesota Vikings boost fan engagement with targeted content
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
analytics
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]
Nick Dunning Associates’ seamless implementation leads to stronger online presence
The client: Nick Dunning Associates is a leading property services provider. It specialises in residential property sales and lettings, property management, commercial [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]