Why CRM (still) fails

January 8, 2022 // 0 Comments

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates [...]

Privacy is the new norm

November 1, 2018 // 0 Comments

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]

The data borrowers

May 23, 2018 // 0 Comments

Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]