A-roll, B-roll, or eye-roll? The art of the corporate video
According to a LinkedIn Study from earlier this year, video is in high demand for B2B marketers. Some 62% in fact considered it an important content format for their roles, [...]
Video
Studio Black Tomato creates ‘Summer is…’ video for onefinestay
Content creation and marketing agency Studio Black Tomato has unveiled its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video [...]
Red Bee launches Stowford press campaign focused on local ingredients
Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping [...]
Zut hired to produce promotional video for the Grand National
Liverpool-based video agency, Zut, has been appointed to create a promo film for the opening day of The Randox Health Grand National at Aintree Racecourse. The promo film, [...]
Gumtree launches new advert to enhance buying and selling on its website
Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]
Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
Creepy Fanta 4D Halloween lift experience best served with chills
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is scaring audiences just in time for Halloween, as users enter a physical lift that transforms [...]
MLS’s DC United plans to boost fan engagement with Facebook Live
Major League Soccer (MLS) team DC United has teamed up with Telestream, a provider of digital media tools and workflow solutions, to up its Facebook Live game. Telestream’s [...]
Carlsberg launches £15m marketing campaign that plays up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export brands in [...]