Video

How interactive video overcomes direct-to-consumer’s core challenges

November 26, 2020 // 0 Comments

Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]

How to transform your video content marketing strategy

November 2, 2020 // 0 Comments

Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]

Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times

October 22, 2020 // 0 Comments

How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]

heycar’s female marketers bust driving stereotypes on the company’s birthday

October 7, 2020 // 0 Comments

The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Advert axed for featuring naked wrestling match between Boris, Trump and Putin

August 26, 2020 // 0 Comments

An advert for Spitting Image, which featured Boris Johnson, Vladmir Putin and Donald Trump wrestling naked, has been pulled by ITV. Hailed as the “people’s programme” [...]

Thatchers launches TV campaign focussed on family values

August 22, 2020 // 0 Comments

Three people laughing in a bar, enjoying their Thatchers cider

Somerset family cider maker, Thatchers, has launched its latest TV campaign called ‘Family’, which aims to reinforce the family values behind everything it does. [...]

Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign

August 15, 2020 // 0 Comments

three people's silhouettes watching an outdoor movie screen

Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]

First virtual book signing created for Dan Brown’s ‘Origin’

August 12, 2020 // 0 Comments

Dan Brown's book Origin, page with a signature from Dan Brown, text saying "Dear Damian, I hope the pages of Origin hold the answers you seek"

Interactive promotions platform BeeLiked has created the world’s first virtual book signing for The Da Vinci Code author, Dan Brown. The company was commissioned by the [...]

Asahi launches global ‘Discovery is Calling’ marketing campaign

August 7, 2020 // 0 Comments

Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]