Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]
KP Snacks has launched a TV campaign for its popchips brand that encourages viewers to “start something good”. The friendly gesture of sharing a bag of popchips is the [...]
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]