Ireland seeks to boost tourism using Assassin’s Creed Valhalla
Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
Video
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
41% of advertisers believe lack of understanding is key barrier to Connected TV
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]
KP Snacks’ popchips makes TV advert debut
KP Snacks has launched a TV campaign for its popchips brand that encourages viewers to “start something good”. The friendly gesture of sharing a bag of popchips is the [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
How interactive video overcomes DTC’s core challenges
Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]
Innocent Drinks launches 2020 Big Knit Campaign for Age UK
For its 18th year, the Big Knit Campaign has requested the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for [...]