TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
Video
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
How interactive video overcomes DTC’s core challenges
Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]
Innocent Drinks launches 2020 Big Knit Campaign for Age UK
For its 18th year, the Big Knit Campaign has requested the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for [...]
How interactive video overcomes direct-to-consumer’s core challenges
Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]
How to transform your video content marketing strategy
Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Advert axed for featuring naked wrestling match between Boris, Trump and Putin
An advert for Spitting Image, which featured Boris Johnson, Vladmir Putin and Donald Trump wrestling naked, has been pulled by ITV. Hailed as the “people’s programme” [...]