The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]
Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Gone are the days of consumers blindly accepting terms & conditions and privacy policies. As the pandemic thrust us into a fully digital existence, people are seeking to [...]
In the UK, 40% of households have at least one person with accessibility needs. We can no longer overlook accessibility or view it as a ‘nice to have’. This [...]
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]