How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
Digital Marketing
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
Top 10 business considerations when adopting chatbot technology
According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Businesses prioritising customer experience outperform competitors
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, [...]
Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Senior agency staff salaries rising to levels enjoyed by CEOs
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]
You can’t always prevent ‘digital wildfire’ – but you can be prepared
Several recent high-profile incidents highlighting how vulnerable brands are to criticism have left the internet abuzz – and their leaders wringing their hands. When a [...]