It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Digital Marketing
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Product sampling remains popular despite the pandemic
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
Charlotte Minshell, Huel: Hosting in-person promo events in the times of COVID-19
Meal replacement brand Huel recently held an in-person immersive event for its new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]
Pinterest unveils UK shopping and ad features
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’
United Nation’s (UN) initiative Verified has partnered with Jungle Creations‘ creative agency, The Wild, to launch a social campaign entitled ‘Experts vs [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
Naked Smoothies launches Be.More.Naked campaign
Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]