Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
Digital Marketing
WWE Superstar Instagram endorsements worth £11,000+ per post
Randy Orton and Alexa Bliss have the highest earning potential for sponsored Instagram posts in the WWE. This is according to a study by online retailer GolfSupport.com ahead [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
Adapting to change: customer experience in the digital age
As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
Innocent Drinks launches 2020 Big Knit Campaign for Age UK
For its 18th year, the Big Knit Campaign has requested the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for [...]
2020’s must-see Christmas adverts
It’s fair to say this year has been a difficult one for most; however, with the season of joy fast approaching, Christmas advertisements have woven their way onto our [...]
Jefferson Slack, BWT Racing Point F1 Team: Marketing in the F1 ‘bubble’ and rebranding as Aston Martin
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]