Digital Marketing

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

November 24, 2023 // 0 Comments

Someone wearing a virtual reality headset.

The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]

Why the future of measurement requires great products and great people

November 3, 2023 // 0 Comments

The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]

How to use alternative data to fuel marketing decisions

November 3, 2023 // 0 Comments

Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]

Human touch: Why data engineers are vital to harness new marketing tech

October 31, 2023 // 0 Comments

Since the turn of the millennium, there has been an explosion of world-altering tech, with brands such as Uber, Airbnb, and Netflix reshaping consumer behaviour. As the [...]

Why digital and mail make the perfect marketing partners

July 17, 2023 // 0 Comments

Digital transformation is all the rage. In 2022, firms spent $1.6tn on overhauling systems and processes. According to Statista’s estimates this is set to more than double [...]

2023: It’s AI or bust

March 13, 2023 // 0 Comments

There’s no turning back for AI now. With the launch of ChatGPT, which is creating everything from song lyrics to business proposals, and Lensa, the AI art tool everyone’s [...]

Metaverse virtual events: the game changer in digital experience

March 13, 2023 // 0 Comments

A woman wearing virtual reality goggles.

Advances in digital and sustainability priorities are rendering the approach of carbon-guzzling in-person events irrelevant, for business or pleasure. The potential impact of [...]

Marketers change Black Friday plans due to economic turmoil

November 15, 2022 // 0 Comments

Following recent economic turmoil, 70% of UK marketers have been forced to change their Black Friday discounts, plans and deals. That is according to a study from Optimizely, [...]

3 spooktastic digital campaign ideas to set your brand apart this Halloween

October 25, 2022 // 0 Comments

Once again, the spookiest season is upon marketers everywhere. Whether it is personally viewed as a beloved, or just-for-the-kids holiday is irrelevant, as Halloween now [...]

The ICO fines three companies for ‘unsolicited marketing’ emails and texts

September 27, 2021 // 0 Comments

The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]