Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
Digital Marketing
Star Wars director Rian Johnson films Pokémon Go advert
Pokémon Go ha released a commercial directed by Star Wars director Rian Johnson to promote the upcoming Pokémon Go Festival. The 30-second video shows players peeling away [...]
60% of Gen Z can’t go more than four hours without internet
More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]
COVID-19 set to permanently change the way we shop
Almost half of shoppers have replaced shopping in retail stores with online shopping, suggesting that consumer habits may have changed for good. Gift card company Blackhawk [...]
Outsourced marketing to increase due to COVID-19
Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]
Cosmopolitan Middle East’s top tips for gaining press coverage
Positive publicity in quality media outlets is a powerful tool for gaining recognition and devloping trust with potential customers. But gaining it is easier said than done. [...]
Christopher Kenna, Brand Advance: Marketing with diversity and educating brands
“The biggest movement of our time is happening right now”. Earlier this week, we caught up with Christopher Kenna, CEO and co-founder of diversity driven marketing [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Ad retargeting accounts for 35% of app marketing conversions
The method of ad retargeting is globally growing faster than user acquisition (the number of non-organic installs). This is according to a recent report by AppsFlyer, titled [...]
Unlocking the ‘why’ in branding for marketers and business owners
When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]