Digital Marketing

3 ways to solve the ‘Empty Software’ issue hampering your marketing

June 30, 2019 // 0 Comments

Getting return on investment has long been the mantra for many business functions. Ultimately, money out needs to equate to value in. Whether the resource goes into sales, [...]

4 digital marketing tips financial advisors can’t afford to ignore

May 22, 2019 // 0 Comments

It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]

Pitfalls of the pitching process – and the remedy

May 17, 2019 // 0 Comments

Every company can tell you how important a good pitch is in making a final decision on which digital agency to choose for their project. They understand how much time and [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

Consumers are opening more emails and still clicking

July 7, 2018 // 0 Comments

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]

Human nature drives customer loyalty in a digital world

June 28, 2018 // 0 Comments

Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]

How voice search is impacting customer experience in retail

June 22, 2018 // 0 Comments

Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]

Should the focus be on digital transformation or digital optimisation?

May 17, 2018 // 0 Comments

We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]

Top 10 business considerations when adopting chatbot technology

March 9, 2018 // 0 Comments

According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]

Big Shaq and Trainline create hot voicebot duet

March 6, 2018 // 0 Comments

Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]