The ICO fines three companies for ‘unsolicited marketing’ emails and texts
The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]
Digital Marketing
Enhancing the digital experience through better customer insights
Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
DMA highlights marketers’ struggle to measure campaign effectiveness
The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Domino’s yodels to promote new app feature
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]
Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Digital trust: the new key to customer loyalty and retention
Gone are the days of consumers blindly accepting terms & conditions and privacy policies. As the pandemic thrust us into a fully digital existence, people are seeking to [...]
The business case for digital accessibility
In the UK, 40% of households have at least one person with accessibility needs. We can no longer overlook accessibility or view it as a ‘nice to have’. This [...]
Online Safety Bill to protect UK internet users
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
Humane Society International’s campaign gets 100 million+ online hits
The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]