Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, [...]
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]