Increase in third party inserts stems media decline
Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]
Digital Marketing
The answer to truly effective marketing lies in match rates
Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]
Influencer marketing – hype or opportunity?
The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
Can your technology cope with consumers’ digital coupon cravings?
For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3bn annually using coupons and vouchers. [...]
Should marketers fear the Terminator?
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
Is ‘Marketing-as-a-Service’ hype or reality?
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]
How Squiz transformed LSBU’s digital experience
The client: London South Bank University (LSBU) is a public university in Newington, London. It has 17,605 students and 1,700 staff, and is based in the London Borough of [...]
