Automation

How the Minnesota Vikings are increasing fan engagement with data and AI

October 5, 2020 // 0 Comments

Minnesota Vikings players celebrating with fans

We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]

Selligent helps the Minnesota Vikings boost fan engagement with targeted content

September 24, 2020 // 0 Comments

NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]

Most B2B brands are flying blind

August 13, 2020 // 0 Comments

For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]

Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot

June 10, 2020 // 0 Comments

US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]

Artificially intelligent marketing?

April 3, 2019 // 0 Comments

The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]

AI in business: 2019 trends and predictions

February 25, 2019 // 0 Comments

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]

How voice search is impacting customer experience in retail

June 22, 2018 // 0 Comments

Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]

adidas turns to Superimpose to help make it the top sport culture brand

April 30, 2018 // 0 Comments

The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]

“Sorry, not sorry” – do chatbots really care about your feelings?

April 12, 2018 // 0 Comments

Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]