Why it’s time for organisations to implement intelligent automation
With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]
Automation
BMW advert banned for “irresponsible” revving sounds
A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
Selligent helps the Minnesota Vikings boost fan engagement with targeted content
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
Most B2B brands are flying blind
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Artificially intelligent marketing?
The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]