With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]
A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]