Automation

Privacy-first, precise, and scalable: Targetable contextual audiences have arrived

December 4, 2023 // 0 Comments

A man giving a speech to an audience at a conference.

Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]

Human touch: Why data engineers are vital to harness new marketing tech

October 31, 2023 // 0 Comments

Since the turn of the millennium, there has been an explosion of world-altering tech, with brands such as Uber, Airbnb, and Netflix reshaping consumer behaviour. As the [...]

60% of brands struggle with ineffective customer service AI

March 15, 2023 // 0 Comments

There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]

Why it’s time for organisations to implement intelligent automation

August 16, 2021 // 0 Comments

With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]

BMW advert banned for “irresponsible” revving sounds

July 20, 2021 // 0 Comments

A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]

How the Minnesota Vikings are increasing fan engagement with data and AI

October 5, 2020 // 0 Comments

Minnesota Vikings players celebrating with fans

We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]

Selligent helps the Minnesota Vikings boost fan engagement with targeted content

September 24, 2020 // 0 Comments

NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]

Most B2B brands are flying blind

August 13, 2020 // 0 Comments

For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]

Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot

June 10, 2020 // 0 Comments

US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]