How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
Content Marketing
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
Unicef UK selects Manifesto for website and content revamp
The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]
How to write blockbuster blogs
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]
Ella’s Kitchen hires bigdog to spearhead its content strategy
Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
Adobe Marketing Cloud enhancements aim to upgrade customer experience
Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]
Victoria Beckham and Emily Ratajkowski among Instagram influencers warned over product promotion
The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]