How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
Content Marketing
Stop expecting AI to generate a good first impression of your business
Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. As audiences become familiar with giveaway [...]
How memes influence our society – and when your brand should use them
Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]