The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Content Marketing
Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Marketing Gazette Deal Roundup, July 2020
Company Launches Maze-One Marketplace specialist Maze-One has launched in the UK. Founded by former MD of media at Dentsu Aegis Network, Tim van der Bilt, the company helps [...]
Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
Instagram vows to share revenue with content creators
Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]
Rapport Digital develops holistic marketing strategy for startup Mobius Works
The client: Established in May 2017, Mobius Works is an Integrated Services Company providing build, electrical and mechanical solutions to the commercial, industrial and [...]
What content trends will dominate in 2020?
Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]
How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]