The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
Content Marketing
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
The growing trouble of fake online courses and how to spot them
Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]
Jefferson Slack, BWT Racing Point F1 Team: Marketing in the F1 ‘bubble’ and rebranding as Aston Martin
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
How to transform your video content marketing strategy
Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]