Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Company Launches Maze-One Marketplace specialist Maze-One has launched in the UK. Founded by former MD of media at Dentsu Aegis Network, Tim van der Bilt, the company helps [...]
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]