How marketers are preparing for GDPR
The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]
Law
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]