Articles by Duncan MacRae

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

How to effectively use email to grow business

April 16, 2021 // 0 Comments

Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]

Using auction technology to improve your brand marketing

April 15, 2021 // 0 Comments

Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Three pitfalls to avoid when setting up agile marketing teams

April 8, 2021 // 0 Comments

The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]

Have I got your attention? Why data is the key to compelling video ads

April 7, 2021 // 0 Comments

While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]

We can hear, but are we listening?

March 30, 2021 // 0 Comments

The same basic principles have always underpinned the relationship between buyers and sellers. If a vendor can fulfil a customer’s demand, they are more likely to be able [...]

How to effectively use email to grow business

March 30, 2021 // 0 Comments

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who [...]

Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy

March 13, 2021 // 0 Comments

Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]

Q&A: Charlotte Langley, brand & comms director, Bloom & Wild

March 13, 2021 // 0 Comments

How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]