How to use alternative data to fuel marketing decisions
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]
Articles by Duncan MacRae
Dove and Nike launch girls’ body confidence coaching program
Personal care brand Dove has teamed up with Nike to launch the Body Confident Sport online coaching program. Body Confident Sport is a first-of-its-kind, [...]
EE Partners with Fatboy Slim for holographic performance
Mobile network operator and internet service provider, EE, has marked a new era with a larger-than-life performance by iconic British DJ, Fatboy Slim, on the world’s [...]
Krispy Kreme brings back iconic Reese’s Peanut Butter doughnut
Sweet treat shop Krispy Kreme is bringing back the iconic Reese’s Peanut Butter doughnut, first sold in 2015, for a limited period this July following a renewed partnership [...]
The death of third party cookies and why it’s a good thing
With Google set to disable third-party cookies on Chrome from early 2024, privacy and data protection continues to be an increasing priority for consumers, businesses and [...]
Why digital and mail make the perfect marketing partners
Digital transformation is all the rage. In 2022, firms spent $1.6tn on overhauling systems and processes. According to Statista’s estimates this is set to more than double [...]
Consumers opt for affordability over sustainability
Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]
5 golden rules for a successful B2B SEO strategy
Improving the ranking of your business in the search results through effective SEO is one of the mainstays of successful digital marketing, offering a cost effective way to [...]
A quarter of retailers don’t know how to talk to customers
Data from Kin + Carta, the global digital transformation consultancy, and Google Cloud has revealed that almost a quarter (24%) of retailers don’t know how to effectively [...]
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]