Articles by Duncan MacRae

Why the one-size-fits all approach won’t work for your holiday campaign

November 26, 2021 // 0 Comments

The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]

Nilay Shah, VP of digital marketing, New York Giants

October 23, 2021 // 0 Comments

The Marketing Cassette caught up with Nilay Shah, vice president of digital marketing at four times Superbowl champions, the New York Giants. Among other things, we talk [...]

Enhancing the digital experience through better customer insights

September 25, 2021 // 0 Comments

Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]

How to ‘flip the switch’ on your social media ad success

September 21, 2021 // 0 Comments

What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

How to effectively use email to grow business

April 16, 2021 // 0 Comments

Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]

Using auction technology to improve your brand marketing

April 15, 2021 // 0 Comments

Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Three pitfalls to avoid when setting up agile marketing teams

April 8, 2021 // 0 Comments

The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]

Have I got your attention? Why data is the key to compelling video ads

April 7, 2021 // 0 Comments

While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]