UK’s first Insta-friendly map created for Scottish islands
The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]
Articles by Duncan MacRae
Is poor use of language holding brands back from true engagement?
Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]
Artificially intelligent marketing?
The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
Strongbow celebrates the ‘great British pub’ with master brand campaign
Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]
4 ways marketers can learn the right lessons from data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]
Greenwashing: How can you tell if a company is actually ethical?
As we approach the third decade of the 21st century, many companies know they need to sharpen up their act on both how they treat their people, the people in their supply [...]
3 ways to beat location ad-fraud
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
4 ways to advance your voucher code strategy
It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]