Articles by Duncan MacRae

The cycle of creativity – encouraging employees to break out of their structured thinking

April 19, 2018 // 0 Comments

Chained to the daily grind, stuck in our normal routines, it’s easy to forget the big picture. In the race for bigger, faster and better, innovation and creativity come at [...]

6 top tips to get the most out of a research project

April 18, 2018 // 0 Comments

Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]

Hootsuite helps Nokia develop an impressive social influence

April 13, 2018 // 0 Comments

The client: Nokia is a global technology leader. From enabling infrastructure for 5G and the Internet of Things, to shaping the future of technology to transform the human [...]

“Sorry, not sorry” – do chatbots really care about your feelings?

April 12, 2018 // 0 Comments

Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]

The rise of mobile commerce and how to make it work

April 11, 2018 // 0 Comments

Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]

Bloom & Wild eliminates failed deliveries with PCA Predict

April 10, 2018 // 0 Comments

The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]

Mobile advertising in 2018 – are your adverts hitting the right screens?

April 9, 2018 // 0 Comments

Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]

The role of the CMO has evolved – how do we keep up?

April 6, 2018 // 0 Comments

No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

Criteo helps Xbox drive purchase among brand-loyal and new users

March 22, 2018 // 0 Comments

The client: Xbox is a video gaming brand created and owned by Microsoft. It represents a series of video game consoles developed by Microsoft, as well as applications [...]