Articles by Duncan MacRae

How has Poundland’s move into skincare products affected the beauty market?

December 9, 2018 // 0 Comments

First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]

Glastonbury 2019: What marketers can learn from the online rush

November 21, 2018 // 0 Comments

There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]

Paying by finance: Why every Millennial wants in

November 20, 2018 // 0 Comments

More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]

Why predicting culture is the key to backing trends

November 20, 2018 // 0 Comments

From memes to binge-watching and clean eating to mindfulness, how we operate on a personal and individual level is the driving force behind marketing strategies for brands [...]

Keeping it real: Spotting trends on social

November 4, 2018 // 0 Comments

Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]

Maximising sales through organic activity for Black Friday and Cyber Monday

November 4, 2018 // 0 Comments

With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]

Privacy is the new norm

November 1, 2018 // 0 Comments

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]

Are automotive brands accidentally alienating the female market?

October 30, 2018 // 0 Comments

Women are in the driving seat for 85% of all purchases. Yes, this includes cars and, in the US, it also includes trucks. And yet the industry as a whole seems woefully [...]

Navigating the experience conundrum

October 17, 2018 // 0 Comments

In an era where experience reigns supreme once again there is still significant confusion over what counts as a truly transformative experience and how to deliver it. Many [...]

A-roll, B-roll, or eye-roll? The art of the corporate video

October 15, 2018 // 0 Comments

According to a LinkedIn Study from earlier this year, video is in high demand for B2B marketers. Some 62% in fact considered it an important content format for their roles, [...]