Articles by Duncan MacRae

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]

Marketing leaders claim their brand values and actions are not aligned

October 21, 2019 // 0 Comments

Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]

Domain strategy: why starting off on the right foot is critical

September 28, 2019 // 0 Comments

Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]

A best practice approach to domain security

September 19, 2019 // 0 Comments

Successful brand protection requires a holistic approach in order to safeguard both itself and its customers. As a result, it is no longer the realm of one department, such [...]

Voice technology – what does it mean for digital marketers?

September 5, 2019 // 0 Comments

The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]

7 unique ways to get noticed with domain extensions

August 30, 2019 // 0 Comments

Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]

Why great content is only as good as the analytics behind it

August 28, 2019 // 0 Comments

No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

Bombay Saphire encourages gin lovers to ‘discover the possibilities within’

August 21, 2019 // 0 Comments

Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]

3 reasons why conversational commerce is the future

July 19, 2019 // 0 Comments

Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]