Google: Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their ‘new normal’. The use of technology by people and businesses has [...]
Articles by Duncan MacRae
Why marketing businesses need to adapt to the digital era
There is no predicting what the UK will look like from a business perspective in a few months or even next year. 2020 has been a challenging time for business in general and [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
Why COVID-19 spells the end of blind advertising for good
The marketing industry has felt the impact of Covid-19 acutely. From the very beginning of the lockdown, as businesses began to scale back in the face of economic [...]
Neuromarketing: the essential post-COVID service most retailers aren’t utlising
For the retail industry, understanding website users and potential customers is more important now than ever before as brands attempt to rebuild their Covid-ravaged [...]
As lockdown eases, businesses must build trust to bring customers in-store
At the beginning of 2020, no business could have been prepared for the uncertainty and challenges that the coronavirus has brought, and the idea of reopening after several [...]
Adapting from B2B to human 2 human
The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]
How B2B marketing and sales teams can work together to drive leads
There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]
Designing your digital ecosystem to deliver brand differentiation
In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]