Brands struggling to measure AI’s carbon impact
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and [...]
Articles by Duncan MacRae
Beyond the pixel: The strategic value of print in modern marketing
In an age where consumer attention is scattered across countless digital channels, earning visibility and driving search performance is more competitive than ever. To cut [...]
How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
Empathetic AI orchestrates the symphony between customers and brands
The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]
AI: The key driver of marketing innovation in 2025
In 2025, Artificial Intelligence (AI) isn’t just considered as simply a tool for marketing. Instead, it’s the backbone of strategies that are designed to improve [...]
There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
Is SEO dead? Why Generative Engine Optimisation (GEO) is the future
A few months ago, I had a task I’d been putting off – finding better HR software for our business. Instead of clicking through countless websites, I turned to [...]
Marketing in the era of AI: Why human insight still reigns supreme
AI has transformed the way marketers work, freeing them from mundane and repetitive tasks so they can focus more on brand initiatives that resonate with customers. This [...]
Vladimer Botsvadze, marketing consultant: Storytelling is the marketer’s most powerful tool
A globally renowned digital strategist and award-winning marketing speaker, Vladimer Botsvadze is celebrated for transforming the way businesses engage with technology, [...]
Neil Patel, NP Digital: How to build authentic brands in a hyper-connected world
Renowned for revolutionising the way brands approach digital strategy, Neil Patel has earned global recognition as a top marketing speaker, entrepreneur, and analytics [...]