3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
Articles by Duncan MacRae
Digital disruption – for the many, not the few
At the end of a decade characterised by speedy service and online interaction, and where Netflix and Uber dominated the headlines, you could be forgiven for thinking that [...]
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
Marketing leaders claim their brand values and actions are not aligned
Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]
Domain strategy: why starting off on the right foot is critical
Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]
A best practice approach to domain security
Successful brand protection requires a holistic approach in order to safeguard both itself and its customers. As a result, it is no longer the realm of one department, such [...]
Voice technology – what does it mean for digital marketers?
The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]
7 unique ways to get noticed with domain extensions
Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]