Studio Black Tomato creates ‘Summer is…’ video for onefinestay
Content creation and marketing agency Studio Black Tomato has unveiled its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video [...]
Articles by Duncan MacRae
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Red Bee launches Stowford press campaign focused on local ingredients
Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
GDPR and direct (postal) mail campaigns
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
Don’t let GDPR get ahead of our thriving startup community
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]