The future of commerce is on social media
Mobile devices have forever altered the way we search, discover and buy from brands. As we spend more and more of our lives on mobile, our behaviour is shifting to an [...]
Articles by Duncan MacRae
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence
Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]
Poor online customer experience leaves UK retailers struggling
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
The changing CMO role
There was once a time when all a chief marketing officer had to worry about was overseeing a company’s marketing strategy and keeping a laser focus on the marketing [...]
The complete SME guide to CRM
The New Year to-do list for an SME owner can be daunting. No doubt you have thought about a myriad of administrative and organisational needs relating to accounting and [...]
How has Poundland’s move into skincare products affected the beauty market?
First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]
Glastonbury 2019: What marketers can learn from the online rush
There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Paying by finance: Why every Millennial wants in
More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]
Why predicting culture is the key to backing trends
From memes to binge-watching and clean eating to mindfulness, how we operate on a personal and individual level is the driving force behind marketing strategies for brands [...]