Liverpool FC amplifies the sounds and songs that get fans matchday ready
Liverpool FC and sound experience firm Sonos are spotlighting how sound is instrumental to creating community and building hype before a match, whether it is a [...]
Articles by Duncan MacRae
From surviving to thriving: how marketing teams can come out on top post-pandemic
It’s safe to say that the past few years have been like any other. For marketers, this period in history was a particularly difficult one. While businesses struggled [...]
Why the one-size-fits all approach won’t work for your holiday campaign
The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]
Nilay Shah, VP of digital marketing, New York Giants
The Marketing Cassette caught up with Nilay Shah, vice president of digital marketing at four times Superbowl champions, the New York Giants. Among other things, we talk [...]
Enhancing the digital experience through better customer insights
Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
How to ‘flip the switch’ on your social media ad success
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
How to use virtual events effectively to close deals in a post-COVID world
There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]