Voice technology – what does it mean for digital marketers?
The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]
Articles by Duncan MacRae
7 unique ways to get noticed with domain extensions
Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
Bombay Saphire encourages gin lovers to ‘discover the possibilities within’
Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]
3 reasons why conversational commerce is the future
Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]
3 ways to solve the ‘Empty Software’ issue hampering your marketing
Getting return on investment has long been the mantra for many business functions. Ultimately, money out needs to equate to value in. Whether the resource goes into sales, [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Deliveroo Creates ‘Great Wall of Chinese’ Giveaway
Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]