3 reasons why conversational commerce is the future
Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]
Articles by Duncan MacRae
3 ways to solve the ‘Empty Software’ issue hampering your marketing
Getting return on investment has long been the mantra for many business functions. Ultimately, money out needs to equate to value in. Whether the resource goes into sales, [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Deliveroo Creates ‘Great Wall of Chinese’ Giveaway
Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Recovery loops: 3 steps to better customer retention
No matter how outstanding a brand’s customer experience is, complaints are a fact of life. With this in mind, there’s a strong case to argue that introducing a recovery [...]
Pitfalls of the pitching process – and the remedy
Every company can tell you how important a good pitch is in making a final decision on which digital agency to choose for their project. They understand how much time and [...]
Which social media websites are right for your business?
Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]