Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
Articles by Duncan MacRae
How the Create Not Hate campaign inspired London’s disaffected youth
The client: Create Not Hate was a personal passion project of Quiet Storm founder Trevor Robinson. Looking back at his own experiences growing up in Brixton, London, he had a [...]
How San Francisco International Airport overhauled its digital asset management platform
The client: The San Francisco International Airport (SFO), the second busiest airport in California, transformed its use of digital assets through the use of a digital [...]
How to make your online event a huge success
Many marketing teams’ events have been scrapped through to the end of the year. As a result, many marketers are being tasked with creating a virtual event for their [...]
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]
The virtual challenge COVID-19 has brought to media and marketing
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
Ads that make us laugh are as important as ever during the pandemic
Not a week goes by where a brand somewhere in the world is not being criticised for an inappropriate ad, tweet or comment. Getting communications right has never been more [...]
How mobile has shaken off its adolescence and begun to justify its potential
Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends. Its [...]
10 tips to ensure your video content stands out
As some people return to the workplace while remote working increasingly becomes the new normal, we can be sure that video’s prevalence is not going away any time soon. [...]
Marketing reimagined: Everything will change after coronavirus…won’t it?
The modern marketing world has never faced a global crisis like the COVID-19 pandemic before. 2020 marks not only a turbulent start of a new decade but also the precedent to [...]