Articles by Duncan MacRae

B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in the numbers game

March 4, 2021 // 0 Comments

The potential for B2B PR organisations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. [...]

Surviving disruption with issues-led thought leadership

March 3, 2021 // 0 Comments

No one can escape the Covid-19 conversation, especially with various stages of lockdown across the UK and continental Europe now in force. It’s a popular topic of choice, [...]

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

UK companies fail to capitalise on customer engagement

February 24, 2021 // 0 Comments

Just four in 10 (41%) UK companies exceeded their revenue goals in 2020, highlighting a failure by companies to capitalise on customer engagement during the COVID-19 [...]

Customer loyalty: a beginner’s guide to brand communities

February 24, 2021 // 0 Comments

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]

Saving projects and delivering high impact campaigns during times of economic disruption

February 19, 2021 // 0 Comments

Brand image is never more important than during periods of economic uncertainty. When times are tough, customers, investors and the wider general public often turn to [...]

The 10 most disastrous mistranslations in history

February 15, 2021 // 0 Comments

When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]

The faster, better, cheaper mandate in extraordinary times

February 9, 2021 // 0 Comments

We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]

How to debunk the myths surrounding your misunderstood product

February 8, 2021 // 0 Comments

Marketing a controversial or misunderstood product can certainly be challenging. Inaccurate stigmas prevent your target audience from truly understanding the services and/or [...]

ROI vs Awareness: Influencer marketing’s billion dollar question

February 5, 2021 // 0 Comments

As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]