A-roll, B-roll, or eye-roll? The art of the corporate video
According to a LinkedIn Study from earlier this year, video is in high demand for B2B marketers. Some 62% in fact considered it an important content format for their roles, [...]
Articles by Duncan MacRae
5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]
Return Path helps boost Individual Restaurants’ inbox placement rate
The client: Individual Restaurants is one of the UK’s leading restaurant companies, responsible for a collection of restaurants including Piccolino, The Restaurant Bar [...]
Why recruitment companies need a CMO
Job boards used to be the dominant channel for sourcing candidates. However, the world of recruitment is changing – and rapidly so. The range of channels available to [...]
How to build a brand that packs a punch
Building a business from scratch is never easy. Shortly after Grenade was launched back in 2010, we were left with just £27 in the bank. Fast forward seven years to 2017, [...]
How marketers can navigate mailbox provider reputation assessments
Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]
Apple, Lego and PlayStation are most relevant brands to UK consumers
Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
UK consumer opinions are becoming increasingly polarised
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]