E-mail Marketing

Rapport Digital develops holistic marketing strategy for startup Mobius Works

May 25, 2020 // 0 Comments

The client: Established in May 2017, Mobius Works is an Integrated Services Company providing build, electrical and mechanical solutions to the commercial, industrial and [...]

Why email is the perfect platform for the COVID-19 moment

May 8, 2020 // 0 Comments

If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have [...]

Email marketing in the time of COVID-19

April 30, 2020 // 0 Comments

In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]

Brexit: Disenfranchised by dire deliverability

April 1, 2019 // 0 Comments

With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]

Why subscriber engagement is vital for email deliverability

February 21, 2019 // 0 Comments

Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]

Privacy is the new norm

November 1, 2018 // 0 Comments

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]

Return Path helps boost Individual Restaurants’ inbox placement rate

October 8, 2018 // 0 Comments

The client: Individual Restaurants is one of the UK’s leading restaurant companies, responsible for a collection of restaurants including Piccolino, The Restaurant Bar [...]

How marketers can navigate mailbox provider reputation assessments

October 2, 2018 // 0 Comments

Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]

Consumers are opening more emails and still clicking

July 7, 2018 // 0 Comments

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]

4 steps to ensuring regulation improves customer communication

July 7, 2018 // 0 Comments

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]