COVID Recession: An Opportunity for Ethical Marketing?
The spread of coronavirus has resulted in disruption for the markets, and a sudden downturn for global economies. Businesses are experiencing some uncertain and even fearful [...]
E-mail Marketing
Rapport Digital develops holistic marketing strategy for startup Mobius Works
The client: Established in May 2017, Mobius Works is an Integrated Services Company providing build, electrical and mechanical solutions to the commercial, industrial and [...]
Why email is the perfect platform for the COVID-19 moment
If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have [...]
Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Privacy is the new norm
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
Return Path helps boost Individual Restaurants’ inbox placement rate
The client: Individual Restaurants is one of the UK’s leading restaurant companies, responsible for a collection of restaurants including Piccolino, The Restaurant Bar [...]
How marketers can navigate mailbox provider reputation assessments
Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]
Consumers are opening more emails and still clicking
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]