Consumers are opening more emails and still clicking
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
E-mail Marketing
4 steps to ensuring regulation improves customer communication
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
Return Path helps Ding eliminate Gmail deliverability issues
The client: Ding is a top-up network for mobile phones, delivering a top-up every second of every day and helping families and friends around the world stay connected. [...]
The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
The myth that size matters leads to marketers losing customers
Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by machine learning specialist Persado. In a [...]
‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience
Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]
UK Election 2017: Which party has the most effective email campaign?
The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]