The ICO fines three companies for ‘unsolicited marketing’ emails and texts
The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]
E-mail Marketing
Email remains one of the most important marketing tools – but needs to change
Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective. It was only a small step [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
COVID Recession: An Opportunity for Ethical Marketing?
The spread of coronavirus has resulted in disruption for the markets, and a sudden downturn for global economies. Businesses are experiencing some uncertain and even fearful [...]
Rapport Digital develops holistic marketing strategy for startup Mobius Works
The client: Established in May 2017, Mobius Works is an Integrated Services Company providing build, electrical and mechanical solutions to the commercial, industrial and [...]
Why email is the perfect platform for the COVID-19 moment
If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have [...]
Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]