One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]
E-mail Marketing
UK Election 2017: Which party has the most effective email campaign?
The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]
SNP snatches marketing campaign win while Tories leave room for improvement
If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]
