KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative publicity.
Earlier this week, KFC announced it was having supplier problems and was running out of chicken, leading to more than 500 of its stores temporarily closing throughout the UK.
KFC said the chicken shortage was the result of it switching suppliers from Bidvest to DHL, which uses a warehouse near Rugby for its deliveries across the UK.
DHL has apologised for the supply problem and, in turn, blamed “operational issues”.
Mother London, KFC’s UK creative agency since 2017, then stepped in to create and advert to say “sorry” to customers properly.
Its apology, which was published in The Sun and Metro today, features an empty bargain bucket with a cheeky anagram of KFC on it.
The apology reads: “We’re sorry. A chicken restaurant without any chicken. Huge apologies to our customers, especially those who travelled out of their way to find we were closed.
“And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.
“It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”
As of yesterday the fast food chain had reopened 700 of its 900 UK restaurants and was still working on reinstating its full menu.