Retail

Teads and Koddi partner to expand programmatic retail media access

October 5, 2026 // 0 Comments

Teads and Koddi have announced a global partnership aimed at making onsite retail media inventory more accessible to advertisers through programmatic buying across the US and [...]

Marketers struggle with Black Friday personalisation

November 25, 2025 // 0 Comments

A quarter of e-commerce marketers are failing to personalise offers during Black Friday, despite almost all recognising it as essential for success, new research has shown. [...]

A guide to activating influencers in retail

August 14, 2025 // 0 Comments

Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]

Motorcycle giant Triumph signs two-year deal with Welsh agency Spindogs

March 22, 2024 // 0 Comments

Cardiff-based digital transformation agency, Spindogs, has sealed a new two-year deal with the largest UK-owned motorcycle manufacturer, Triumph Motorcycles. The two-year [...]

Almost half of shoppers want more sustainable returns

March 15, 2024 // 0 Comments

Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]

A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners

February 11, 2024 // 0 Comments

One in five Gen Zers will swap heartfelt gestures for cash this Valentine’s Day, returning gifts from their loved ones in secret. That’s according to the latest [...]

Half of shoppers stay loyal to retailers that offer free returns

January 16, 2024 // 0 Comments

50% of UK shoppers show greater loyalty to retailers that provide free returns, according to the latest research by SAP Emarsys Customer Engagement, which conducted research [...]

The hidden art of the sponsorship ident

November 28, 2023 // 0 Comments

Someone looking at paintings in an art gallery.

Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]

How Bazaarvoice helped Dreams boost conversion rate by 200%

November 25, 2023 // 0 Comments

Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]

Iceland ad campaign makes mince meat out of rivals

November 24, 2023 // 0 Comments

In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]