Retail

The impact of experiential retail on consumer relationships with brands

June 6, 2019 // 0 Comments

The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]

Maximising sales through organic activity for Black Friday and Cyber Monday

November 4, 2018 // 0 Comments

With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]

adidas turns to Superimpose to help make it the top sport culture brand

April 30, 2018 // 0 Comments

The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]

5 customer communication technologies retailers should use in 2018

March 9, 2018 // 0 Comments

As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]

Disappearing discounts – will there be blood?

February 22, 2018 // 0 Comments

Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]

UK’s largest dog helps Aldi launch biggest ever pet range

February 22, 2018 // 0 Comments

Supermarket brand Aldi has launched its biggest ever pet range, with a little help from the UK’s largest dog – 16.5 stone Balthazar the Great Dane. Balthazar’s [...]

Websites and apps are more influential than word of mouth

November 8, 2017 // 0 Comments

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]

Social strategies to maximise sales in the run up to Black Friday

October 3, 2017 // 1 Comment

UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]

How to grow an online business while maintaining customer satisfaction

July 13, 2017 // 0 Comments

Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]

Can your technology cope with consumers’ digital coupon cravings?

June 14, 2017 // 0 Comments

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3bn annually using coupons and vouchers. [...]