Why We Need to Get Super Slick on Retail User Data
To keep up with the Amazons of the world, every retailer needs to get better at using customer data – but not all of us have the budget of a retail giant. By being agile, [...]
Retail
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Maximising sales through organic activity for Black Friday and Cyber Monday
With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]
Disappearing discounts – will there be blood?
Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]
UK’s largest dog helps Aldi launch biggest ever pet range
Supermarket brand Aldi has launched its biggest ever pet range, with a little help from the UK’s largest dog – 16.5 stone Balthazar the Great Dane. Balthazar’s [...]
Websites and apps are more influential than word of mouth
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]
How to grow an online business while maintaining customer satisfaction
Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]