Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Advertising
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
IRN BRU launches advert for Scotland’s Euro 2020 kick-off
IRN BRU has unveiled a cheeky advert to celebrate the Scottish men’s football team’s partcipation in the upcoming Euro 2020 tournament. The social media of the famous [...]
Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
Why econometrics brings advertising certainty
In an era of uncertainty, marketers must utilise all of the tools at their disposal to make budgets stretch further. A thorough understanding of marketing activity’s [...]
Taboola offers women-owned companies $500,000 in free advertising
Taboola, an open web recommendation platform, has launched #RecommendHER, a new global initiative to run during March 2021 that will provide $500,000 of free advertising on [...]
41% of advertisers believe lack of understanding is key barrier to Connected TV
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]