Advertising

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Door drop engagement still strong

September 14, 2020 // 0 Comments

The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]

Screen Moguls launches GO.CINEMA to support independent cinemas reopening

September 10, 2020 // 0 Comments

Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

KFC pauses Finger Lickin’ Good tagline amid coronavirus pandemic

August 31, 2020 // 0 Comments

Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]

Advert axed for featuring naked wrestling match between Boris, Trump and Putin

August 26, 2020 // 0 Comments

An advert for Spitting Image, which featured Boris Johnson, Vladmir Putin and Donald Trump wrestling naked, has been pulled by ITV. Hailed as the “people’s programme” [...]

Thatchers launches TV campaign focussed on family values

August 22, 2020 // 0 Comments

Three people laughing in a bar, enjoying their Thatchers cider

Somerset family cider maker, Thatchers, has launched its latest TV campaign called ‘Family’, which aims to reinforce the family values behind everything it does. [...]

Why COVID-19 spells the end of blind advertising for good

August 20, 2020 // 0 Comments

The marketing industry has felt the impact of Covid-19 acutely. From the very beginning of the lockdown, as businesses began to scale back in the face of economic [...]

Q&A: Ronny Golan, director and CEO, ViewersLogic

August 7, 2020 // 0 Comments

Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]