How to ‘flip the switch’ on your social media ad success
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
Advertising
Cats and dogs: the undefeated champions of viral advertisements
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
BMW advert banned for “irresponsible” revving sounds
A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]
Caorunn illustrates its Gin Genius in its first TV advert
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
JML cleaning advert banned for gender stereotype
The Advertising Standards Agency (ASA) has upheld a complaint about an advert for the Hurricane Spin Scrubber, which implied that only women cleaned or were interested in [...]
Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
IRN BRU launches advert for Scotland’s Euro 2020 kick-off
IRN BRU has unveiled a cheeky advert to celebrate the Scottish men’s football team’s partcipation in the upcoming Euro 2020 tournament. The social media of the famous [...]