TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
Advertising
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]
How interactive video overcomes DTC’s core challenges
Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
Reddit expands to London for UK user community and local advertisers
Reddit’s team has officially opened its doors on Monday in the Holborn district of London, achieving a part of its vision of international expansion and attracting [...]
Naked Smoothies launches Be.More.Naked campaign
Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]