3 ways to beat location ad-fraud
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Advertising
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
Mobile advertising in 2018 – are your adverts hitting the right screens?
Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]
Gumtree launches new advert to enhance buying and selling on its website
Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]
Sizmek appoints its first chief visionary
Independent buy-side advertising platform, Sizmek, has appointed Nikos Acuña as chief visionary, reporting directly into Mark Grether, CEO. Acuna was formerly the MD of [...]
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]
Facebook’s vow to simplify metrics is “welcome news” for advertisers
Facebook’s promise to provide more clarity on its advertising offering has been welcomed by the marketing industry. The social media network announced this week that is [...]
Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
Cornwall targets tech companies of tomorrow with new campaign
Invest in Cornwall, a team focused on encouraging inward investment into Cornwall to achieve its economic potential, has launched a campaign promoting the opportunities on [...]