Advertising

How to succeed with retail media? The key may not be what you expect

November 27, 2023 // 0 Comments

To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]

Two thirds of consumers still dismiss ads as irrelevant

November 18, 2023 // 0 Comments

Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]

Why the future of measurement requires great products and great people

November 3, 2023 // 0 Comments

The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]

How to track the value of advertising spend

February 19, 2023 // 0 Comments

Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? [...]

Experiencing ads the right way

November 27, 2022 // 0 Comments

Someone looking at adverts on a highstreet.

Mobile apps have become central to our daily lives, whether it’s for gaming, meditation, daily planning, or other recurring tasks. But given how many apps now exist, app [...]

O2 advert banned over “misleading” claims

October 4, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]

How to ‘flip the switch’ on your social media ad success

September 21, 2021 // 0 Comments

What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]

Cats and dogs: the undefeated champions of viral advertisements

August 7, 2021 // 0 Comments

Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

I trust you spelled out with Srabble tiles.

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]

BMW advert banned for “irresponsible” revving sounds

July 20, 2021 // 0 Comments

A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]