The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
A BMW radio commercial has been banned by the Advertising Standards Authority (ASA) after a listener found the featured revving noises to be “irresponsible”. The [...]
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
The Advertising Standards Agency (ASA) has upheld a complaint about an advert for the Hurricane Spin Scrubber, which implied that only women cleaned or were interested in [...]
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]