Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Advertising
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Channel 4 signs programmatic ad deal with The Trade Desk
Tech firm The Trade Desk has partnered with Channel 4, offering advertisers the ability to target the TV channel’s viewers across its live and on-demand services. [...]
UK marketing budgets ‘worst on record’ in light of coronavirus pandemic
UK marketing budgets have been cut to their lowest levels in 20 years of the IPA Bellwether Report due to pandemic. Businesses are being forced to reconsider what they’re [...]
How will the UK Government’s junk food ad ban impact the marketing sector?
The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]
Swizzels launches TV ad campaign for ‘Great British Puds’
British sweet manufacturer Swizzels launched a TV advertising campaign last week, alongside the release of its new ‘Great British Puds’ sweets. The advert premiered on [...]
Create Not Hate 2020 campaign aims to boost diversity in the creative industries
Trevor Robison OBE, director of London-based advertising company Quiet Storm, has launched an initiative called ‘Create not Hate’ to increase diversity and inclusion [...]
Wizz Air appoints Gemma Collins as brand ambassador
European airline Wizz Air has appointed The Only Way Is Essex star, Gemma Collins, as brand ambassador. Collins, aka the GC, will collaborate with the Hungarian budget [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Robert de Niro bagel advert leads to huge dividend payout for Warburtons bosses
A Warburtons TV ad campaign starring Hollywood legend Robert De Niro was such a success that bosses at the Bolton bakery firm have been able to pay themselves £15 million in [...]