84% of brands missing YouTube marketing opportunities
Brands are missing opportunities to improve their return on marketing investment from YouTube, with 84% failing to combine strong audience reach with strong engagement, [...]
Articles by Staff Writer
PR agency Purplefish launches free AI visibility tool for brands
PR and communications agency Purplefish has launched a free tool to help businesses assess how visible their brands are on AI platforms such as ChatGPT, Google Gemini, Claude [...]
Advertisers struggle to reach new audiences despite rising budgets
Advertisers are increasing budgets by nearly 10% as they seek to reach new audiences, but many are struggling to expand beyond existing audience segments, according to a new [...]
Infobip predicts 193m UK Black Friday interactions
Infobip, a global cloud communications platform, predicts that businesses will generate around 193 million interactions with UK consumers across Black Friday and Cyber Monday [...]
Teads and Koddi partner to expand programmatic retail media access
Teads and Koddi have announced a global partnership aimed at making onsite retail media inventory more accessible to advertisers through programmatic buying across the US and [...]
How CMOs can drive growth from mobile app advertising
Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
The role of agencies when it comes to AI
If a picture’s worth a thousand words, these ones scream. WWF Denmark’s latest campaign, The Hidden Cost, is a gutsy, gorgeous reminder that consumerism has [...]
How Neal’s Yard Remedies increased cart revenue by 419%
Neal’s Yard Remedies is a UK-based health and beauty brand founded in 1981 and headquartered in Covent Garden, London. Known for its organic and ethically sourced skincare, [...]
Marketing in 2025: Navigating change, scaling smart
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]
Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]