Articles by Staff Writer

Advertisers struggle to reach new audiences despite rising budgets

October 6, 2026 // 0 Comments

Advertisers are increasing budgets by nearly 10% as they seek to reach new audiences, but many are struggling to expand beyond existing audience segments, according to a new [...]

Infobip predicts 193m UK Black Friday interactions

October 5, 2026 // 0 Comments

Infobip, a global cloud communications platform, predicts that businesses will generate around 193 million interactions with UK consumers across Black Friday and Cyber Monday [...]

Teads and Koddi partner to expand programmatic retail media access

October 5, 2026 // 0 Comments

Teads and Koddi have announced a global partnership aimed at making onsite retail media inventory more accessible to advertisers through programmatic buying across the US and [...]

How CMOs can drive growth from mobile app advertising

August 15, 2025 // 0 Comments

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]

The role of agencies when it comes to AI

August 13, 2025 // 0 Comments

If a picture’s worth a thousand words, these ones scream. WWF Denmark’s latest campaign, The Hidden Cost, is a gutsy, gorgeous reminder that consumerism has [...]

How Neal’s Yard Remedies increased cart revenue by 419%

July 9, 2025 // 0 Comments

Neal’s Yard Remedies is a UK-based health and beauty brand founded in 1981 and headquartered in Covent Garden, London. Known for its organic and ethically sourced skincare, [...]

Marketing in 2025: Navigating change, scaling smart

July 8, 2025 // 0 Comments

In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]

Why more data doesn’t always mean better marketing

July 7, 2025 // 0 Comments

Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]

The essential role of AI in modern e-commerce interactions

July 2, 2025 // 0 Comments

Artificial intelligence is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. [...]

Timothy Armoo, Fanbytes: The realities of scaling a business from scratch

July 1, 2025 // 0 Comments

A Computer Science graduate of the University of Warwick, Timothy launched his first venture at just 14 and went on to build London-headquartered Fanbytes into a Gen Z [...]