Profiles

Influencer marketing – hype or opportunity?

June 21, 2017 // 1 Comment

The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
Social strategies to maximise sales in the run up to Black Friday

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The customer, in-store loyalty and the future of retail

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The rise of mobile commerce and how to make it work

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3 reasons why conversational commerce is the future

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Controversial Irn-Bru advert tells viewers not to “be a can’t”

February 20, 2018 // 0 Comments

AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
The future of commerce is on social media

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Greenwashing: How can you tell if a company is actually ethical?

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The role of the CMO has evolved – how do we keep up?

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Will Silicon Valley’s data hoarding put brands in the firing line?

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