Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
Multichannel
Why digital and mail make the perfect marketing partners
Digital transformation is all the rage. In 2022, firms spent $1.6tn on overhauling systems and processes. According to Statista’s estimates this is set to more than double [...]
Has COVID-19 blurred the lines of generational shopping habits once and for all?
In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]
Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for [...]
Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
How San Francisco International Airport overhauled its digital asset management platform
The client: The San Francisco International Airport (SFO), the second busiest airport in California, transformed its use of digital assets through the use of a digital [...]
Why your measurement strategy could be hindering your marketing efforts
There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]