Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Listicles
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
5 lessons in brand equity from K-Pop stans
K-pop has created one of the most powerful marketing vehicles around – the K-pop stans. These enthusiastic fans have the incredible ability to self-organise and take [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
How will the UK Government’s junk food ad ban impact the marketing sector?
The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]
To advertise or not to advertise? Six questions FMCG marketers need to ask first
The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]
How to keep customers engaged during challenging times
Great customer service has become essential to encouraging repeat business. The vast majority of people are even willing to pay more for a great experience. Of course, in a [...]
Cosmopolitan Middle East’s top tips for gaining press coverage
Positive publicity in quality media outlets is a powerful tool for gaining recognition and devloping trust with potential customers. But gaining it is easier said than done. [...]
9 LGBTQ+ social media Influencers to continue supporting after Pride Month
Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]
How to make your online event a huge success
Many marketing teams’ events have been scrapped through to the end of the year. As a result, many marketers are being tasked with creating a virtual event for their [...]