Listicles

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

Customer loyalty: a beginner’s guide to brand communities

February 24, 2021 // 0 Comments

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]

The 10 most disastrous mistranslations in history

February 15, 2021 // 0 Comments

When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]

Brand Architecture: 5 tips for rationalising your portfolio in 2021

December 21, 2020 // 0 Comments

Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]

2020’s must-see Christmas adverts

November 28, 2020 // 0 Comments

It’s fair to say this year has been a difficult one for most; however, with the season of joy fast approaching, Christmas advertisements have woven their way onto our [...]

How to create a ‘water cooler’ moment while working remotely

November 13, 2020 // 0 Comments

After sitting at a desk for hours, diving deep into the work of the day, there is finally that moment to get up to stretch your legs and do something away from your desk. The [...]

It’s time for brands to finally make a clear move to DCO

November 11, 2020 // 0 Comments

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]

Addressing the identity crisis

November 9, 2020 // 0 Comments

The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]