3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
Listicles
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]
What content trends will dominate in 2020?
Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]
7 unique ways to get noticed with domain extensions
Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]
3 reasons why conversational commerce is the future
Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]
3 ways to solve the ‘Empty Software’ issue hampering your marketing
Getting return on investment has long been the mantra for many business functions. Ultimately, money out needs to equate to value in. Whether the resource goes into sales, [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Recovery loops: 3 steps to better customer retention
No matter how outstanding a brand’s customer experience is, complaints are a fact of life. With this in mind, there’s a strong case to argue that introducing a recovery [...]
Which social media websites are right for your business?
Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]
Making the Grey Dollar count: How to target the older generation online
Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]