Listicles

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

13 practical tips on how we can be allies to women in the workplace

March 12, 2021 // 0 Comments

With women’s economic empowerment expected to decline for the first time in almost a decade, the need for conscious inclusion and allyship for female talent in the [...]

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

Customer loyalty: a beginner’s guide to brand communities

February 24, 2021 // 0 Comments

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]

The 10 most disastrous mistranslations in history

February 15, 2021 // 0 Comments

When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]

Audio brand trends 2021: how the sound of brands is changing

January 8, 2021 // 0 Comments

Based on interviews and interactions with more than a hundred leading brands, we’ve identified the areas of sonic branding and tech innovation that brands will focus on [...]

Brand Architecture: 5 tips for rationalising your portfolio in 2021

December 21, 2020 // 0 Comments

Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]

2020’s must-see Christmas adverts

November 28, 2020 // 0 Comments

It’s fair to say this year has been a difficult one for most; however, with the season of joy fast approaching, Christmas advertisements have woven their way onto our [...]