Listicles

To advertise or not to advertise? Six questions FMCG marketers need to ask first

July 16, 2020 // 0 Comments

The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]

How to keep customers engaged during challenging times

July 13, 2020 // 0 Comments

Great customer service has become essential to encouraging repeat business. The vast majority of people are even willing to pay more for a great experience. Of course, in a [...]

Cosmopolitan Middle East’s top tips for gaining press coverage

June 30, 2020 // 0 Comments

Positive publicity in quality media outlets is a powerful tool for gaining recognition and devloping trust with potential customers. But gaining it is easier said than done. [...]

9 LGBTQ+ social media Influencers to continue supporting after Pride Month

June 30, 2020 // 0 Comments

Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]

How to make your online event a huge success

June 29, 2020 // 0 Comments

Many marketing teams’ events have been scrapped through to the end of the year. As a result, many marketers are being tasked with creating a virtual event for their [...]

Smash your brand story – Top tips on maintaining a cohesive brand voice

June 25, 2020 // 0 Comments

‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]

10 tips to ensure your video content stands out

June 22, 2020 // 0 Comments

As some people return to the workplace while remote working increasingly becomes the new normal, we can be sure that video’s prevalence is not going away any time soon. [...]

Marketing reimagined: Everything will change after coronavirus…won’t it?

June 19, 2020 // 0 Comments

The modern marketing world has never faced a global crisis like the COVID-19 pandemic before. 2020 marks not only a turbulent start of a new decade but also the precedent to [...]

5 reasons why you shouldn’t hire a third party to manage your social media

June 15, 2020 // 0 Comments

What makes a successful Instagram account? There isn’t a straightforward answer to this, but you can be assured that your connection with your audience is paramount, [...]

It’s time for marketers to get surge savvy

June 1, 2020 // 0 Comments

There’s a word that never seems to be out of the news at the moment. And it’s hard to find a news report on the coronavirus that it doesn’t appear in. The word is [...]