4 ways marketers can learn the right lessons from data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]
Listicles
3 ways to beat location ad-fraud
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
How organisations can ensure they stay GDPR compliant
Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]
5 trends to transform how we learn in the workplace
Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, pulled highlights from the report ‘’ [...]
7 top tips for inclusive digital design
In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now [...]
6 things influencers look for when collaborating with brands
The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
4 steps to ensuring regulation improves customer communication
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]