Listicles

Why the one-size-fits all approach won’t work for your holiday campaign

November 26, 2021 // 0 Comments

The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]

3 things lockdown has taught agencies about supporting staff during Ramadan

May 26, 2021 // 0 Comments

A dusk and twilight shot of the Grand Mosque at Abu Dhabi, United Arab Emirates.

As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]

4 simple marketing mistakes that are setting your business back

May 10, 2021 // 0 Comments

As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

13 practical tips on how we can be allies to women in the workplace

March 12, 2021 // 0 Comments

With women’s economic empowerment expected to decline for the first time in almost a decade, the need for conscious inclusion and allyship for female talent in the [...]

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

Customer loyalty: a beginner’s guide to brand communities

February 24, 2021 // 0 Comments

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]

The 10 most disastrous mistranslations in history

February 15, 2021 // 0 Comments

When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]