How to create a ‘water cooler’ moment while working remotely
After sitting at a desk for hours, diving deep into the work of the day, there is finally that moment to get up to stretch your legs and do something away from your desk. The [...]
Listicles
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Vital strategies to delight your customers (and retain them)
Build something, and they will come! As much as we all want this to be true, it certainly isn’t, particularly in today’s era of consumer behaviour. The issue is acquiring [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
5 lessons in brand equity from K-Pop stans
K-pop has created one of the most powerful marketing vehicles around – the K-pop stans. These enthusiastic fans have the incredible ability to self-organise and take [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
How will the UK Government’s junk food ad ban impact the marketing sector?
The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]
To advertise or not to advertise? Six questions FMCG marketers need to ask first
The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]