5 top tips for mastering the art of negotiation
Sales and marketing professionals know that it can take time, experience and years of practice to hone their persuasion skills. Indeed, many people in the industry never stop [...]
Listicles
How to use alternative data to fuel marketing decisions
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Using alternative data to fuel decisions: Examples from top marketing firms
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]
The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]
5 golden rules for a successful B2B SEO strategy
Improving the ranking of your business in the search results through effective SEO is one of the mainstays of successful digital marketing, offering a cost effective way to [...]
3 spooktastic digital campaign ideas to set your brand apart this Halloween
Once again, the spookiest season is upon marketers everywhere. Whether it is personally viewed as a beloved, or just-for-the-kids holiday is irrelevant, as Halloween now [...]
Why the one-size-fits all approach won’t work for your holiday campaign
The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]
3 things lockdown has taught agencies about supporting staff during Ramadan
As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]
4 simple marketing mistakes that are setting your business back
As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]