ROI in influencer marketing? Consistency holds the key
Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
Tips & Tricks
3 things lockdown has taught agencies about supporting staff during Ramadan
As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]
Which customer engagement metrics matter for business success?
The recently published 2021 Global Customer Engagement Review found that 88% of marketers believe their teams have excellent or good customer engagement practices, but 74% [...]
4 simple marketing mistakes that are setting your business back
As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]
How to use virtual events effectively to close deals in a post-COVID world
There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Three pitfalls to avoid when setting up agile marketing teams
The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]