Is your website ready for Christmas?
Black Friday has now begun, signalling the start of the busiest time of year for the retail calendar. However, this year it’s expected to look a little more [...]
Tips & Tricks
How to succeed with retail media? The key may not be what you expect
To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]
5 top tips for mastering the art of negotiation
Sales and marketing professionals know that it can take time, experience and years of practice to hone their persuasion skills. Indeed, many people in the industry never stop [...]
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Using alternative data to fuel decisions: Examples from top marketing firms
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]
Covid and customer communications: why the blame game needs to stop
Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]
The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]
5 golden rules for a successful B2B SEO strategy
Improving the ranking of your business in the search results through effective SEO is one of the mainstays of successful digital marketing, offering a cost effective way to [...]
Why you should alter your marketing strategy if you want to attract Gen Z
Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]