How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
Tips & Tricks
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
Domain strategy: why starting off on the right foot is critical
Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]
A best practice approach to domain security
Successful brand protection requires a holistic approach in order to safeguard both itself and its customers. As a result, it is no longer the realm of one department, such [...]
7 unique ways to get noticed with domain extensions
Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
3 ways to solve the ‘Empty Software’ issue hampering your marketing
Getting return on investment has long been the mantra for many business functions. Ultimately, money out needs to equate to value in. Whether the resource goes into sales, [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]