The marketing secret to help you crack international sales
When Proctor & Gamble first began selling its nappies in Japan, it applied branding that had seen it achieve great success in the USA – depicting the image of a [...]
Tips & Tricks
Keeping a remote marketing team happy and productive
We’re all sick of the words ‘pivot’ and ‘unprecedented’. But the truth is most of us have had to pivot our management style. As someone who manages a team of more [...]
How to maintain an Instagram business page
In comparison with Facebook and Twitter, Instagram has more than one billion monthly active users and a more engaged audience. As a popular network for business owners, they [...]
How to spread positivity and gain great exposure during the coronavirus crisis
We’ve living through very anxious times at the moment. People are less secure financially, they’re cut off from family and friends, and there’s a lot of [...]
Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
Balancing substance with style – breaking through the noise of celebrity endorsements
In a world of fake news and paid-for celebrity and influencer endorsements, it seems that consumers are wising up to social and cultural influences when it comes to shopping [...]
How to present digital marketing results to management
It’s becoming increasingly rare that you’ll have a manager or supervisor that knows nothing of the importance of digital marketing for a business. However, it does still [...]
How to maximise your office space
The way your office space is used impacts the wellbeing and productivity of your employees. Optimising your workplace can not only help reduce real estate costs; it can [...]
3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]