Tips & Tricks

Modern brand building: how to build a successful brand and deliver returns, with less

January 18, 2021 // 0 Comments

As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

How to expand your market research globally in 2021

January 15, 2021 // 0 Comments

It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]

How brands can ensure they aren’t just airing on TV – they’re thriving on it

January 12, 2021 // 0 Comments

As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]

Brand Architecture: 5 tips for rationalising your portfolio in 2021

December 21, 2020 // 0 Comments

Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]

How interactive video overcomes DTC’s core challenges

December 15, 2020 // 0 Comments

Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]

Brand activism: what are the key principles and how can you get it right?

December 9, 2020 // 0 Comments

In October, outdoor clothing brand Patagonia took a bold, activist position as campaigning ramped up for the presidential election. The strapline “Vote the a**holes out” [...]

What Aladdin’s lamp can teach us about customer experience

December 3, 2020 // 0 Comments

Most of us grew up with the story of Aladdin, and many will have seen Disney’s recent remake of the story. However, if you somehow don’t know it, the story is fairly easy [...]

Making the most of the Golden Quarter amidst COVID-19

November 26, 2020 // 0 Comments

Nowadays, customer loyalty is extremely dependent on great and consistent experiences. Brands can no longer rely on familiarity to ensure they keep customers coming back, [...]