How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
Tips & Tricks
How to grow an online business while maintaining customer satisfaction
Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]
How to navigate the web app spiral
We’re all probably getting sick of this year’s top marketing buzzword – omnichannel. It’s clear to anyone in online retail that mobile and Web are equally [...]
3 steps to achieving better CRM
The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media [...]
Northumbria University – How to begin a career in website design
Web design is a specific field within graphic design that focuses on the design of engaging websites. You need to understand the online working environment and create a site [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
How marketers can ensure nostalgia works for them
Brands from a variety of industry sectors are experimenting with their strategy, with many looking to the power of tapping into emotions as a way to connect. Leveraging on [...]
4 huge trends impacting marketing today, according to Fujitsu
1) Customer-centricity is king In a digital age where information is far from hard to come by, customers value unique targeted content they can engage with. As more platforms [...]
