Tips & Tricks

Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

September 24, 2021 // 0 Comments

Scrabble tiles spelling out 'who are you?'

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

How to ‘flip the switch’ on your social media ad success

September 21, 2021 // 0 Comments

What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]

Shaken to the foundations: Advice for brands following a year of crises

September 20, 2021 // 0 Comments

We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]

Going DTC? 5 ways to optimise your on-site experience

September 17, 2021 // 0 Comments

A woman using a laptop and drinking a coffee.

COVID-19 has completely changed how we buy from our favourite brands and has led to major growth for online retailers. E- commerce grew by 46% in the last 10 months of 2020, [...]

How CMOs justify ad spend at a time of tighter budgets

September 16, 2021 // 0 Comments

Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]

Clicktivism is shaping the world: is your organisation ready?

August 11, 2021 // 0 Comments

Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

ROI in influencer marketing? Consistency holds the key

July 20, 2021 // 0 Comments

A small key next to loose change on a map.

Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]

3 things lockdown has taught agencies about supporting staff during Ramadan

May 26, 2021 // 0 Comments

A dusk and twilight shot of the Grand Mosque at Abu Dhabi, United Arab Emirates.

As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]

Which customer engagement metrics matter for business success?

May 24, 2021 // 0 Comments

Pens and a ruler on top of a piece of paper with a graph drawn on it.

The recently published 2021 Global Customer Engagement Review found that 88% of marketers believe their teams have excellent or good customer engagement practices, but 74% [...]