How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Tips & Tricks
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Three pitfalls to avoid when setting up agile marketing teams
The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
13 practical tips on how we can be allies to women in the workplace
With women’s economic empowerment expected to decline for the first time in almost a decade, the need for conscious inclusion and allyship for female talent in the [...]
Why econometrics brings advertising certainty
In an era of uncertainty, marketers must utilise all of the tools at their disposal to make budgets stretch further. A thorough understanding of marketing activity’s [...]
How to transition an influencer into a brand ambassador
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than [...]
Why content marketing provides the best engagement and how to do it better
They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]
Customer loyalty: a beginner’s guide to brand communities
In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]