Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
Customer Insight
Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]
William Higham, Next Big Thing: Emotional drivers shaping consumer behaviour
William Higham is a leading behavioural futurist and one of the UK’s most sought-after future of work speakers, renowned for helping organisations anticipate consumer [...]
Empathetic AI orchestrates the symphony between customers and brands
The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]
There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
A reluctant generation: How can mobile marketers win over sceptical baby boomers?
A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]
1 in 3 gamers say content creators influence their spending
Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]
Almost half of shoppers want more sustainable returns
Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]
How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners
One in five Gen Zers will swap heartfelt gestures for cash this Valentine’s Day, returning gifts from their loved ones in secret. That’s according to the latest [...]