Customer Insight

Privacy-first, precise, and scalable: Targetable contextual audiences have arrived

December 4, 2023 // 0 Comments

A man giving a speech to an audience at a conference.

Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]

Iceland ad campaign makes mince meat out of rivals

November 24, 2023 // 0 Comments

In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]

6 in 10 plan to use Black Friday deals to help with the cost of Christmas

November 21, 2023 // 0 Comments

A holding a Secret Santa present next to a fireplace.

In recent years, Black Friday has fallen by the wayside as consumers fail to see value in the deals offered and retailers suffer another hit to margins. But with the [...]

Two thirds of consumers still dismiss ads as irrelevant

November 18, 2023 // 0 Comments

Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]

Consumers opt for affordability over sustainability

July 17, 2023 // 0 Comments

Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]

Covid and customer communications: why the blame game needs to stop

March 22, 2023 // 0 Comments

A woman holding a child who is wearing a mask.

Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]

Why you should alter your marketing strategy if you want to attract Gen Z

March 8, 2023 // 0 Comments

Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]

Consumers frustrated by English language’s dominance of the internet

February 6, 2023 // 1 Comment

Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]

A third of Brits don’t care where they buy from ‘as long as it works’

January 15, 2023 // 0 Comments

More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]

Brits unimpressed by political posturing from brands at sporting events

November 19, 2022 // 0 Comments

In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]