It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]
In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]
The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]