Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Customer Insight
Sporting events can win you marketing gold
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Most UK consumers willing to make sustainable changes to online shopping
UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]
#BetterwithPepsi campaign challenges Coca Cola over burgers
Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]
Which customer engagement metrics matter for business success?
The recently published 2021 Global Customer Engagement Review found that 88% of marketers believe their teams have excellent or good customer engagement practices, but 74% [...]
Brits would rather be contacted by an ex than be cold called by a business
70% of UK adults would be annoyed about an unknown business calling them, while just 18% of people say they would be annoyed by an unexpected call from an ex-partner. This is [...]
Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy
Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
How to expand your market research globally in 2021
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]