How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Customer Insight
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Bloom & Wild eliminates failed deliveries with PCA Predict
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
UK consumer spending has weakest start to the year since 2012
Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]
‘Ghosting’ customers costs retailers repeat sales
Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]
False news is 70% more likely to be shared on Twitter than real news
False news spreads substantially faster on Twitter than real news does, a study by the Massachusetts Institute of Technology (MIT) has revealed. Researcher Sinan Aral, a [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]