How to expand your market research globally in 2021
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
Customer Insight
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]
Has COVID-19 blurred the lines of generational shopping habits once and for all?
In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]
Leveraging FOMO in your Black Friday marketing strategy
The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Misinformation during pandemic could be “the difference between life and death”
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
How Open Banking can help marketers beat the Amazons of this world
I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]