Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
Customer Insight
Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]
How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
The post-truth world leaves consumers baffled
A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]
BrewDog entices public to vote in UK General Election with free beer
Independent craft brewer BrewDog is giving away free beer to voters to encourage them to take part in the UK General Election. The brewer, which has 29 craft beer bars across [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
Hilton joins the DMA for its inaugural Customer Engagement Labs
The Direct Marketing Association (DMA) has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked [...]
DIGIORNO uses facial recognition tech to show why pizza makes us happy
Frozen pizza brand DIGIORNO has conducted a social experiment that measured pizza’s effect on the moods of partygoers. Although most people would probably think it’s [...]
PizzaExpress gains intelligence-led customer insights with liveRES and IOVOX
The client: With more than 450 restaurants across the UK and Ireland, PizzaExpress is one of the most popular restaurant chains in the country. Following the advent of mobile [...]
