Customer Insight

Brits would rather be contacted by an ex than be cold called by a business

March 31, 2021 // 0 Comments

70% of UK adults would be annoyed about an unknown business calling them, while just 18% of people say they would be annoyed by an unexpected call from an ex-partner. This is [...]

Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy

March 13, 2021 // 0 Comments

Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]

Q&A: Charlotte Langley, brand & comms director, Bloom & Wild

March 13, 2021 // 0 Comments

How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]

How to expand your market research globally in 2021

January 15, 2021 // 0 Comments

It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]

Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution

January 8, 2021 // 0 Comments

The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]

How to expand your market research globally in 2021

December 29, 2020 // 0 Comments

It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]

Has COVID-19 blurred the lines of generational shopping habits once and for all?

December 14, 2020 // 0 Comments

In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]

Leveraging FOMO in your Black Friday marketing strategy

November 12, 2020 // 0 Comments

The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Addressing the identity crisis

November 9, 2020 // 0 Comments

The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]