Leveraging FOMO in your Black Friday marketing strategy
The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]
Customer Insight
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
How Open Banking can help marketers beat the Amazons of this world
I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
Reddit expands to London for UK user community and local advertisers
Reddit’s team has officially opened its doors on Monday in the Holborn district of London, achieving a part of its vision of international expansion and attracting [...]
88% of global consumers plan to stay loyal to their lockdown brands
Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]