Customer Insight

Apple, Lego and PlayStation are most relevant brands to UK consumers

September 26, 2018 // 0 Comments

Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]

UK consumer opinions are becoming increasingly polarised

September 25, 2018 // 0 Comments

The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]

Consumers are opening more emails and still clicking

July 7, 2018 // 0 Comments

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]

Human nature drives customer loyalty in a digital world

June 28, 2018 // 0 Comments

Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]

How to make connections to create the perfect customer experience

June 11, 2018 // 0 Comments

The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]

Personalising personalisation — the key to modern marketing success

May 22, 2018 // 0 Comments

Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]

Consumer attitudes to privacy revealed

May 17, 2018 // 0 Comments

With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]

6 top tips to get the most out of a research project

April 18, 2018 // 0 Comments

Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]

Bloom & Wild eliminates failed deliveries with PCA Predict

April 10, 2018 // 0 Comments

The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]

UK consumer spending has weakest start to the year since 2012

March 12, 2018 // 0 Comments

Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]