Ad retargeting accounts for 35% of app marketing conversions
The method of ad retargeting is globally growing faster than user acquisition (the number of non-organic installs). This is according to a recent report by AppsFlyer, titled [...]
Mobile Apps
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Nick Dunning Associates’ seamless implementation leads to stronger online presence
The client: Nick Dunning Associates is a leading property services provider. It specialises in residential property sales and lettings, property management, commercial [...]
Pinterest launches shopping app with Shopify
Pinterest has partnered with Shopify through an app that gives their more than one million merchants a quick way to upload catalogues to the platform and turn their products [...]
The impact of coronavirus on the app industry
The impact that COVID-19 has had on the global economy so far has been devastating to say the least. With businesses having to cease operations and individuals urged to [...]
7 top tips for inclusive digital design
In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
Return Path helps Ding eliminate Gmail deliverability issues
The client: Ding is a top-up network for mobile phones, delivering a top-up every second of every day and helping families and friends around the world stay connected. [...]