Liverpool FC amplifies the sounds and songs that get fans matchday ready
Liverpool FC and sound experience firm Sonos are spotlighting how sound is instrumental to creating community and building hype before a match, whether it is a [...]
Brands
‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar
Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]
Doritos rewards teen girl with £15,000 after finding rare puffy chip
Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip. Rylee Stuart was snacking on [...]
Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Mercedes and Amazon focus on female empowerment in Cinderella promotion
With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]
Highland Spring promotes new drinks with holiday home competition
To commemorate the release of its new fruit flavoured sparkling water, Highland Spring is offering “a magical place for someone to call their holiday home.” The [...]
Sporting events can win you marketing gold
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Soda Wars: Coca-Cola changes its recipe
Coca-Cola has changed the recipe of its Coca-Cola Zero Sugar drink, better known as Coke Zero. The diet version of the original red can Coca-Cola, was first produced in 2005 [...]
Caorunn illustrates its Gin Genius in its first TV advert
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]