Brands

How has Poundland’s move into skincare products affected the beauty market?

December 9, 2018 // 0 Comments

First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]

Paying by finance: Why every Millennial wants in

November 20, 2018 // 0 Comments

More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]

5 myths that need busting before creating an effective marketing platform

October 11, 2018 // 0 Comments

Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]

How to build a brand that packs a punch

October 4, 2018 // 0 Comments

Building a business from scratch is never easy. Shortly after Grenade was launched back in 2010, we were left with just £27 in the bank. Fast forward seven years to 2017, [...]

Apple, Lego and PlayStation are most relevant brands to UK consumers

September 26, 2018 // 0 Comments

Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]

How marketers can take the lead on combating fake news

July 19, 2018 // 0 Comments

Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]

FIFA World Cup 2018: Marketers, don’t get caught on the break

June 26, 2018 // 0 Comments

An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]

Studio Black Tomato creates ‘Summer is…’ video for onefinestay

June 12, 2018 // 0 Comments

Content creation and marketing agency Studio Black Tomato has unveiled its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video [...]

Red Bee launches Stowford press campaign focused on local ingredients

June 6, 2018 // 0 Comments

Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping [...]

The data borrowers

May 23, 2018 // 0 Comments

Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]