5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]
Brands
How to build a brand that packs a punch
Building a business from scratch is never easy. Shortly after Grenade was launched back in 2010, we were left with just £27 in the bank. Fast forward seven years to 2017, [...]
Apple, Lego and PlayStation are most relevant brands to UK consumers
Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]
How marketers can take the lead on combating fake news
Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
Studio Black Tomato creates ‘Summer is…’ video for onefinestay
Content creation and marketing agency Studio Black Tomato has unveiled its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video [...]
Red Bee launches Stowford press campaign focused on local ingredients
Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
Ethisphere Institute identifies 135 of the World’s Most Ethical Companies
The Ethisphere Institute, an organisation that defines and measures corporate ethical standard, has named 135 companies spanning 23 countries and 57 industries as the 2018 [...]