Brands

‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar

September 4, 2021 // 0 Comments

Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]

Doritos rewards teen girl with £15,000 after finding rare puffy chip

September 4, 2021 // 0 Comments

Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip. Rylee Stuart was snacking on [...]

Pandemic alters customer priorities for brand loyalty

August 23, 2021 // 0 Comments

Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]

Mercedes and Amazon focus on female empowerment in Cinderella promotion

August 10, 2021 // 0 Comments

With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]

Highland Spring promotes new drinks with holiday home competition

August 9, 2021 // 0 Comments

To commemorate the release of its new fruit flavoured sparkling water, Highland Spring is offering “a magical place for someone to call their holiday home.” The [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

I trust you spelled out with Srabble tiles.

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]

Soda Wars: Coca-Cola changes its recipe

July 23, 2021 // 0 Comments

Coca-Cola has changed the recipe of its Coca-Cola Zero Sugar drink, better known as Coke Zero. The diet version of the original red can Coca-Cola, was first produced in 2005 [...]

Caorunn illustrates its Gin Genius in its first TV advert

July 15, 2021 // 0 Comments

Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]

Boots announced as first-ever Love Island ‘Feel Good Partner’

July 2, 2021 // 0 Comments

Contestants on Love Island series seven.

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]