Brands

AA advert steals hearts with Tukker The Dog, encouraging you to drive again

July 15, 2020 // 0 Comments

As lockdown restrictions ease up across the UK, the AA is encouraging people to get behind the wheel again for Summer road trips, with the launch of their new advert. [...]

Michele Morelli, Toluna: Marketing in times of uncertainty

July 15, 2020 // 0 Comments

There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]

Boohoo launches review after being dropped by major retailers

July 11, 2020 // 1 Comment

Boohoo has launched an independent review of its UK supply chain after a damning Sunday Times report into the dismal working conditions at a factory in Leicester. The report [...]

Amazon named world’s most valuable brand

July 8, 2020 // 0 Comments

The value of Amazon has increased by 32% to $416bn since April 2019, futher establishing it as the most valuable brand in the world. The details were revealed in a study by [...]

Liverpool manager Jürgen Klopp signs with German brewing company

July 7, 2020 // 0 Comments

After leading his team to victory in the English Premier League in June, Liverpool FC manager Jürgen Klopp is set to head Erdinger Weissbrau’s new advertising campaign. [...]

‘Famous at Fridays’ – TGI Fridays to launch a post-lockdown rebrand

July 7, 2020 // 0 Comments

As restaurants and bars reopen, TGI Fridays will reopen as ‘Famous at Fridays’ – ‘Fridays’ for short. As part of its post-lockdown partial reopening this week, [...]

UK brands encourage customers to ‘Enjoy Summer Safely’

July 5, 2020 // 0 Comments

Brands from across the UK have come together to promote an ‘Enjoy Summer Safely’ campaign. The campaign aims to promote a “safety-first approach” to the reopening of [...]

The dangers of paying lip service

July 3, 2020 // 0 Comments

There’s a saying that floats around from time to time that does my head in more than anything: ‘All PR is good PR’. I think the person who said that first must have [...]

Smash your brand story – Top tips on maintaining a cohesive brand voice

June 25, 2020 // 0 Comments

‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]

The North Face joins Facebook ad boycott

June 24, 2020 // 0 Comments

The North Face has become the biggest brand so far to join #StopHateForProfit, a campaign that calls for companies to suspend advertising through Facebook due to the [...]