Deliveroo Creates ‘Great Wall of Chinese’ Giveaway
Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]
Brands
‘Good call’: Brad and Dan launch Foster’s Friday campaign
Australian lager Foster’s is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, [...]
5 tips for turning user reviews into a hard-working business asset
For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]
Greenwashing: How can you tell if a company is actually ethical?
As we approach the third decade of the 21st century, many companies know they need to sharpen up their act on both how they treat their people, the people in their supply [...]
Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
Outfoxing the fakers: protecting consumers in an online world
Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]
6 things influencers look for when collaborating with brands
The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]
How has Poundland’s move into skincare products affected the beauty market?
First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]
Paying by finance: Why every Millennial wants in
More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]
5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]