Studio Black Tomato creates ‘Summer is…’ video for onefinestay
Content creation and marketing agency Studio Black Tomato has unveiled its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video [...]
Brands
Red Bee launches Stowford press campaign focused on local ingredients
Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
Ethisphere Institute identifies 135 of the World’s Most Ethical Companies
The Ethisphere Institute, an organisation that defines and measures corporate ethical standard, has named 135 companies spanning 23 countries and 57 industries as the 2018 [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
Malicious bride ordered to pay £65,000 for negative online reviews
A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]
Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]