London Marathon unveils new website and digital branding
The Manchester branch of digital agency Dept has created a refreshed London Marathon website for London Marathon Events (LME). Responsible for high-profile events, such as [...]
Brands
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
How to transition an influencer into a brand ambassador
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than [...]
The shocking reality of corporate levels of diversity and equality is a brand crisis
If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]
KP Snacks’ popchips makes TV advert debut
KP Snacks has launched a TV campaign for its popchips brand that encourages viewers to “start something good”. The friendly gesture of sharing a bag of popchips is the [...]
Customer loyalty: a beginner’s guide to brand communities
In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]
ROI vs Awareness: Influencer marketing’s billion dollar question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]
Modern brand building: how to build a successful brand and deliver returns, with less
As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]