How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
Content Management
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
Is your website ready for Christmas?
Black Friday has now begun, signalling the start of the busiest time of year for the retail calendar. However, this year it’s expected to look a little more [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]
WordPress economy worth £432 billion in 2020
The WordPress economy has been valued at $596.7 billion (£431.69bn) in 2020, and is expected to reach $635bn (£459.4bn) by the end of 2021. This is according to WP Engine, [...]