Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
Interviews
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
James Cornish, Vevo: Connected TV, the human touch and following eyeballs
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
The growing trouble of fake online courses and how to spot them
Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]
Jefferson Slack, BWT Racing Point F1 Team: Marketing in the F1 ‘bubble’ and rebranding as Aston Martin
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
Charlotte Ashburner, PepsiCo: The Naked truth about marketing
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey
Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]