The growing trouble of fake online courses and how to spot them
Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]
Interviews
Jefferson Slack, BWT Racing Point F1 Team: Marketing in the F1 ‘bubble’ and rebranding as Aston Martin
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
Charlotte Ashburner, PepsiCo: The Naked truth about marketing
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey
Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]
Gillian Anderson features in ‘Truth Be Told’ talk by Yext
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
Charlotte Minshell, Huel: Hosting in-person promo events in the times of COVID-19
Meal replacement brand Huel recently held an in-person immersive event for its new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]
Reddit expands to London for UK user community and local advertisers
Reddit’s team has officially opened its doors on Monday in the Holborn district of London, achieving a part of its vision of international expansion and attracting [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]