Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]
Interviews
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
Q&A: How retailers can succeed online
What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
Lidl UK explains how Adobe helps it align digital KPIs with sales ROI
Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]