Interviews – Marketing Gazette

Jamie Love, Monumental: Pride 2020, lockdown and the element of surprise

June 19, 2020 // 0 Comments

Every year, during the month of June, various events across the globe are held to celebrate the Pride month in a number of different ways. There are community events, street [...]

Q&A: Nick Millward, VP Europe at mGage

May 21, 2020 // 0 Comments

What are rich communication services and how are they impacting marketing? With 97% of people using some form of mobile messaging daily, it is vital that brands start to [...]

How governments, companies and the media are manipulating us online

May 20, 2020 // 0 Comments

Clint Watts is a senior fellow at the Foreign Policy Research Institute

“You are entering a dangerous new world,” says Clint Watts, senior fellow at the Foreign Policy Research Institute and at the Center for Cyber and Homeland [...]

Q&A: Nicole Kivel, director – retail media demand, Northern Europe, Criteo

May 5, 2020 // 0 Comments

How do you think e-commerce has been affected by the coronavirus situation? Here at Criteo, we’ve been analysing our data from the past several weeks to understand how [...]

Q&A: The key to brand consistency

October 5, 2019 // 0 Comments

What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]

How customer data can sharpen your marketing strategy

June 11, 2019 // 0 Comments

With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]

Q&A: How retailers can succeed online

February 8, 2018 // 0 Comments

What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]

Q&A: How to develop longterm customer loyalty

January 15, 2018 // 0 Comments

How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]

Lidl UK explains how Adobe helps it align digital KPIs with sales ROI

May 10, 2017 // 0 Comments

Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]