Interviews

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Q&A: Freddy Friedman, MD, Travel Audience

March 18, 2021 // 0 Comments

a woman taking a photo of Greek architecture

What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]

Q&A: Charlotte Langley, brand & comms director, Bloom & Wild

March 13, 2021 // 0 Comments

How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]

The growing trouble of fake online courses and how to spot them

December 19, 2020 // 0 Comments

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Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]

Jefferson Slack, BWT Racing Point F1 Team: Marketing in the F1 ‘bubble’ and rebranding as Aston Martin

November 27, 2020 // 0 Comments

You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]

Charlotte Ashburner, PepsiCo: The Naked truth about marketing

November 24, 2020 // 0 Comments

Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]

Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey

November 2, 2020 // 0 Comments

Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]

Gillian Anderson features in ‘Truth Be Told’ talk by Yext

October 27, 2020 // 0 Comments

Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]

The human side of data: avoiding potential pitfalls in its ethical use

October 23, 2020 // 0 Comments

With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]

Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times

October 22, 2020 // 25 Comments

How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]