Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
Interviews
What can marketers learn from Dame Kelly Holmes about connection and positivity?
You’ve had an amazing and interesting and journey across your career. Can you tell us a bit about it? Originally, when I was 14, I had two dreams: one was to be in the [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
Jamie Love, Monumental: Pride 2020, lockdown and the element of surprise
Every year, during the month of June, various events across the globe are held to celebrate the Pride month in a number of different ways. There are community events, street [...]
Q&A: Nick Millward, VP Europe at mGage
What are rich communication services and how are they impacting marketing? With 97% of people using some form of mobile messaging daily, it is vital that brands start to [...]
How governments, companies and the media are manipulating us online
“You are entering a dangerous new world,” says Clint Watts, senior fellow at the Foreign Policy Research Institute and at the Center for Cyber and Homeland [...]
Q&A: Nicole Kivel, director – retail media demand, Northern Europe, Criteo
How do you think e-commerce has been affected by the coronavirus situation? Here at Criteo, we’ve been analysing our data from the past several weeks to understand how [...]
Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]