Regulation

Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution

January 8, 2021 // 0 Comments

The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]

The growing trouble of fake online courses and how to spot them

December 19, 2020 // 0 Comments

Person entering credit card info on macbook

Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]

Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint

November 3, 2020 // 0 Comments

Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]

How will the UK Government’s junk food ad ban impact the marketing sector?

July 28, 2020 // 0 Comments

The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

The communications swing – what goes up, must come down

February 27, 2019 // 0 Comments

In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]

4 steps to ensuring regulation improves customer communication

July 7, 2018 // 0 Comments

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]

GDPR and direct (postal) mail campaigns

May 25, 2018 // 0 Comments

Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]

Don’t let GDPR get ahead of our thriving startup community

May 18, 2018 // 0 Comments

Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]

Why brands should welcome the GDPR

January 15, 2018 // 0 Comments

On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]