Regulation

Data privacy without the regulations – how GDPR paved the way for proactive privacy

February 1, 2021 // 0 Comments

One of the major discussion points in the new digital era is consumer data privacy. From questions of how and when our data should be collected, to how it should be stored [...]

Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution

January 8, 2021 // 0 Comments

The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]

The growing trouble of fake online courses and how to spot them

December 19, 2020 // 0 Comments

Person entering credit card info on macbook

Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]

Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint

November 3, 2020 // 1 Comment

Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]

How will the UK Government’s junk food ad ban impact the marketing sector?

July 28, 2020 // 0 Comments

The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

The communications swing – what goes up, must come down

February 27, 2019 // 0 Comments

In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]

4 steps to ensuring regulation improves customer communication

July 7, 2018 // 0 Comments

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]

GDPR and direct (postal) mail campaigns

May 25, 2018 // 0 Comments

Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]

Don’t let GDPR get ahead of our thriving startup community

May 18, 2018 // 0 Comments

Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]