A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data. A year [...]
The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]
The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]