4 steps to ensuring regulation improves customer communication
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Regulation
GDPR and direct (postal) mail campaigns
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
Don’t let GDPR get ahead of our thriving startup community
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
Is your data GDPR-ready?
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data. A year [...]
How marketers are preparing for GDPR
The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]
ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]
Advertising regulators get tough on fanciful broadband speed claims
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]
Victoria Beckham and Emily Ratajkowski among Instagram influencers warned over product promotion
The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]