Regulation

How will the UK Government’s junk food ad ban impact the marketing sector?

July 28, 2020 // 0 Comments

The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

The communications swing – what goes up, must come down

February 27, 2019 // 0 Comments

In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]

4 steps to ensuring regulation improves customer communication

July 7, 2018 // 0 Comments

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]

GDPR and direct (postal) mail campaigns

May 25, 2018 // 0 Comments

Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]

Don’t let GDPR get ahead of our thriving startup community

May 18, 2018 // 0 Comments

Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]

Why brands should welcome the GDPR

January 15, 2018 // 0 Comments

On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]

Is your data GDPR-ready?

June 29, 2017 // 0 Comments

As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data. A year [...]

How marketers are preparing for GDPR

June 23, 2017 // 0 Comments

The GDPR comes into force in just under a year and, although the Direct Marketing Association (DMA) says it had expected preparedness and awareness for this new law to have [...]

ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls

May 11, 2017 // 0 Comments

The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]