Fall Guys sees huge donations in ‘Battle of the Brands’
New video game Fall Guys has given brands an opportunity to get their own in-game costumes in a charity bidding competition, entitled ‘Battle of the Brands’. Following a [...]
Charity
Yorkshire Cancer Research launches ‘Give It Some Welly’ campaign
Yorkshire Cancer Research has launched its annual ‘Give it some Welly’ fundraising campaign with the help of Leeds-based PR agency Prohibition. The multi-phased campaign [...]
National helplines launch #ReadytoTalk campaign
A group of national helplines have launched a campaign encouraging people to seek support for problems that may have been ignored or disregarded during the coronavirus [...]
Simon Cowell donates £1m Marks & Spencer advert fee to charity
Britain’s Got Talent creator, Simon Cowell, has agreed to waive his £1 million fee for starring in Marks & Spencer TV adverts in exchange for the retailer [...]
Good Brains scheme connects charities with creative talent hit by coronavirus
Recruitment firm UNKNOWN has launched a pro-bono initiative called Good Brains for Good Brands to help charities fundraise with compelling creative comms devised by some of [...]
Purpose-led marketing at the cutting edge of connectivity
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread [...]