Volkswagen admits its ‘ethical judgment’ is not good enough
Volkswagen (VW) has unveiled plans to improve its marketing processes following strong criticism of an Instagram advert it recently published, which was deemed to be racist. [...]
Advertising
Simon Cowell donates £1m Marks & Spencer advert fee to charity
Britain’s Got Talent creator, Simon Cowell, has agreed to waive his £1 million fee for starring in Marks & Spencer TV adverts in exchange for the retailer [...]
Sir Tom Moore to star in John Lewis Christmas ad
British war veteran Sir Tom Moore, who recently made headlines for his NHS fundraising efforts, is rumoured to be featuring in John Lewis’ 2020 Christmas advert. The [...]
Expedia Group launches advertising on HomeAway
Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, has added HomeAway to its global media portfolio of trusted travel brands. As a [...]
Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen
Skincare specialist Olay is back at the Super Bowl with an advert created by Badger & Winters, which will continue the brand’s commitment to inspire women to [...]
3 ways to beat location ad-fraud
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
Mobile advertising in 2018 – are your adverts hitting the right screens?
Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]
Gumtree launches new advert to enhance buying and selling on its website
Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]