Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]
COVID-19 didn’t cancel 2020’s Pride, but the focus changed. In light of recent much-needed demands for equity for black lives, this year has offered us the opportunity to [...]
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]
Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]