IT

Agencies and brands need to go from allies to activists for a more inclusive and diverse future

October 26, 2020 // 0 Comments

COVID-19 didn’t cancel 2020’s Pride, but the focus changed. In light of recent much-needed demands for equity for black lives, this year has offered us the opportunity to [...]

Augmented reality: retail conversion rate saviour?

September 17, 2020 // 0 Comments

Tablet device displaying an augmented reality image

Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]

Embrace the new normal: think bigger, think glocalisation

September 16, 2020 // 0 Comments

There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]

60% of Gen Z can’t go more than four hours without internet

July 14, 2020 // 0 Comments

More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]

Outsourced marketing to increase due to COVID-19

July 4, 2020 // 0 Comments

Nearly a third (32%) of companies in the UK plan to outsource their marketing departments, and half of currently operating businesses will invest in digital technologies as a [...]

The virtual challenge COVID-19 has brought to media and marketing

June 25, 2020 // 0 Comments

There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]

The role of the CMO has evolved – how do we keep up?

April 6, 2018 // 0 Comments

No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]

IT, marketing and customers: Who is winning the data security war?

October 18, 2017 // 0 Comments

From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]