Brand Management

Ethisphere Institute identifies 135 of the World’s Most Ethical Companies

March 8, 2018 // 0 Comments

The Ethisphere Institute, an organisation that defines and measures corporate ethical standard, has named 135 companies spanning 23 countries and 57 industries as the 2018 [...]

Brewdog takes swipe at sexist marketing with a ‘beer for girls’

March 6, 2018 // 0 Comments

Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]

Malicious bride ordered to pay £65,000 for negative online reviews

March 2, 2018 // 0 Comments

A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]

Take the Brand Oath: Cut the crap and get to the truth

February 28, 2018 // 0 Comments

If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]

FCK! It’s been a hell of a week, says KFC

February 23, 2018 // 0 Comments

KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]

Negative Kylie Jenner tweet wipes £1bn from Snapchat share value

February 23, 2018 // 0 Comments

Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]

UK’s largest dog helps Aldi launch biggest ever pet range

February 22, 2018 // 0 Comments

Supermarket brand Aldi has launched its biggest ever pet range, with a little help from the UK’s largest dog – 16.5 stone Balthazar the Great Dane. Balthazar’s [...]

Controversial Irn-Bru advert tells viewers not to “be a can’t”

February 20, 2018 // 0 Comments

AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]

The customer, in-store loyalty and the future of retail

February 16, 2018 // 1 Comment

It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]

Chelsea FC forward Eniola Aluko signs with Sally Hansen

October 11, 2017 // 0 Comments

Chelsea FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. The partnership, negotiated by Misha Sher, VP Sport & [...]