Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
Brand Management
How to escape ‘CPC fatigue’ and move to the future of online retail media
Online retail is evolving at pace and will continue to do so. By 2023 22 per cent of global retail sales will be online. While there might be some adjustments to that figure [...]
It’s time to call a truce on the brand and demand wars
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
‘Famous at Fridays’ – TGI Fridays to launch a post-lockdown rebrand
As restaurants and bars reopen, TGI Fridays will reopen as ‘Famous at Fridays’ – ‘Fridays’ for short. As part of its post-lockdown partial reopening this week, [...]
How San Francisco International Airport overhauled its digital asset management platform
The client: The San Francisco International Airport (SFO), the second busiest airport in California, transformed its use of digital assets through the use of a digital [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
Racist logos removed from food products following Black Lives Matter protests
Uncle Ben’s rice, Aunt Jemima pancake mix and Mrs. Butterworth syrup are among a range of products with logos that have racist origins or connotations that are having [...]
Ginsters seeks Cornish surfers and farmers to feature in its latest advert
Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]
PizzaExpress prepares launch of takeaway pasta brand
PizzaExpress is cooking up a delivery-only pasta service, separate to its pizza restaurants, in response to a heavy loss of sales due to the COVID-19 pandemic. The move comes [...]
A crisis within a crisis – what can we learn from the Cummings fiasco?
Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]