Brand Management

Shaken to the foundations: Advice for brands following a year of crises

September 20, 2021 // 0 Comments

We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]

Pandemic alters customer priorities for brand loyalty

August 23, 2021 // 0 Comments

Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

Third-party cookies: How should brands face a cookie-free future?

May 27, 2021 // 0 Comments

Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]

Sustainability marketing: tactics for your business

May 26, 2021 // 0 Comments

What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]

Comms leaders say protecting their brand reputation is impossible

May 14, 2021 // 0 Comments

The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]

Using auction technology to improve your brand marketing

April 15, 2021 // 0 Comments

Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]

The shocking reality of corporate levels of diversity and equality is a brand crisis

March 8, 2021 // 0 Comments

If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]

How to debunk the myths surrounding your misunderstood product

February 8, 2021 // 0 Comments

Marketing a controversial or misunderstood product can certainly be challenging. Inaccurate stigmas prevent your target audience from truly understanding the services and/or [...]

Why brand expression is the most powerful tool in the box

December 22, 2020 // 0 Comments

Unlocking the key to brand expression has become an integral part of the digital solution. By applying Human Understanding through mapping behaviours, voice, personality and [...]