Marketing a controversial or misunderstood product can certainly be challenging. Inaccurate stigmas prevent your target audience from truly understanding the services and/or [...]
Unlocking the key to brand expression has become an integral part of the digital solution. By applying Human Understanding through mapping behaviours, voice, personality and [...]
In October, outdoor clothing brand Patagonia took a bold, activist position as campaigning ramped up for the presidential election. The strapline “Vote the a**holes out” [...]
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
It’s a difficult time to be navigating the complex world of business. Whilst adapting to new ways of working remotely, a practice which looks to become the new norm, [...]
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]
Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]