Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]
Brand Management
How to build a brand that packs a punch
Building a business from scratch is never easy. Shortly after Grenade was launched back in 2010, we were left with just £27 in the bank. Fast forward seven years to 2017, [...]
How marketers can take the lead on combating fake news
Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
Ethisphere Institute identifies 135 of the World’s Most Ethical Companies
The Ethisphere Institute, an organisation that defines and measures corporate ethical standard, has named 135 companies spanning 23 countries and 57 industries as the 2018 [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Malicious bride ordered to pay £65,000 for negative online reviews
A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]
Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]
Negative Kylie Jenner tweet wipes £1bn from Snapchat share value
Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]