Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
Brand Management
Have you nailed your talent acquisition strategy?
Strategic brand, marketing and digital consultancy CAB Studios claims that creativity is often overlooked by organisations seeking out the next generation of talent, and that [...]
Will Uber’s next CEO be Tony The Tiger?
If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s subsequent arrival at) Uber is, [...]
McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]
