Creative Arts

Influencer marketing – hype or opportunity?

June 21, 2017 // 1 Comment

The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
Social strategies to maximise sales in the run up to Black Friday

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The customer, in-store loyalty and the future of retail

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PizzaExpress gains intelligence-led customer insights with liveRES and IOVOX

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The four most important questions for every marketer

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Controversial Irn-Bru advert tells viewers not to “be a can’t”

February 20, 2018 // 0 Comments

AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]
GDPR and direct (postal) mail campaigns

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The myth that size matters leads to marketers losing customers

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The rise of mobile commerce and how to make it work

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Why your customer data could pose the biggest threat to your business

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