The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
Creative Arts
Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Create Not Hate 2020 campaign aims to boost diversity in the creative industries
Trevor Robison OBE, director of London-based advertising company Quiet Storm, has launched an initiative called ‘Create not Hate’ to increase diversity and inclusion [...]
‘First of its kind’ virtual reality fashion show launched
A virtual reality (VR) fashion show, titled ‘The Fabric of Reality’, is due to launch at the end of July 2020. The “first of its kind” production has been created by [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
Good Brains scheme connects charities with creative talent hit by coronavirus
Recruitment firm UNKNOWN has launched a pro-bono initiative called Good Brains for Good Brands to help charities fundraise with compelling creative comms devised by some of [...]
2010 v 2020 – what’s changed in the way we think about creativity?
Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]
Bombay Saphire encourages gin lovers to ‘discover the possibilities within’
Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]