Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Creative Arts
Create Not Hate 2020 campaign aims to boost diversity in the creative industries
Trevor Robison OBE, director of London-based advertising company Quiet Storm, has launched an initiative called ‘Create not Hate’ to increase diversity and inclusion [...]
‘First of its kind’ virtual reality fashion show launched
A virtual reality (VR) fashion show, titled ‘The Fabric of Reality’, is due to launch at the end of July 2020. The “first of its kind” production has been created by [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
Good Brains scheme connects charities with creative talent hit by coronavirus
Recruitment firm UNKNOWN has launched a pro-bono initiative called Good Brains for Good Brands to help charities fundraise with compelling creative comms devised by some of [...]
2010 v 2020 – what’s changed in the way we think about creativity?
Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]
Bombay Saphire encourages gin lovers to ‘discover the possibilities within’
Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]