Twitter
Facebook
LinkedIn
Subscribe

Marketing Gazette

Home
News
Features
Case Studies
- Business Services
- Charity
- Creative Arts
- Education
- Engineering
- Environment
- Finance
- Healthcare
- Hospitality & Events
- IT
- Law
- Leisure
- Manufacturing
- Media
- Property
- Public Services
- Recruitment & HR
- Retail
- Science
- Transport
Opinion
Company Directory
Podcast
About
- Contact

84% of brands missing YouTube marketing opportunities
PR agency Purplefish launches free AI visibility tool for brands
Advertisers struggle to reach new audiences despite rising budgets
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access

News

84% of brands missing YouTube marketing opportunities

Brands are missing opportunities to improve their return on marketing investment from YouTube, with 84% failing to combine strong audience reach with strong engagement, [...]
PR agency Purplefish launches free AI visibility tool for brands
Advertisers struggle to reach new audiences despite rising budgets
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

Becoming brand famous – businesses need to start getting emotional
Customer loyalty: a beginner’s guide to brand communities
Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen
The Body Shop launches Love Island ‘intervention’ advert campaign
UK’s first Insta-friendly map created for Scottish islands

Trending

AA advert steals hearts with Tukker The Dog, encouraging you to drive again
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
The customer, in-store loyalty and the future of retail
KP Snacks’ popchips makes TV advert debut
The post-truth world leaves consumers baffled

News
AI
Advertising
Customer Insight
News
AI
AI
News
AI
Customer Insight

Latest posts

84% of brands missing YouTube marketing opportunities
PR agency Purplefish launches free AI visibility tool for brands
Advertisers struggle to reach new audiences despite rising budgets
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access

Comments

	Patrice on How to write compelling copy (…
	Kristof Klestil on Can your technology cope with…
	Patrice Ring on Consumers frustrated by Englis…
	Sasha on Carlsberg launches £15m market…
	peita smith on AA advert steals hearts with T…

Top Posts & Pages

84% of brands missing YouTube marketing opportunities
Cadbury ‘Bus’ advert encourages acts of kindness
Home
The impact of experiential retail on consumer relationships with brands
How Open Banking can help marketers beat the Amazons of this world

Follow us on Twitter

Copyright © 2026