Marketing Gazette

Charlotte Ashburner, PepsiCo: The Naked truth about marketing

Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
How to create a ‘water cooler’ moment while working remotely

After sitting at a desk for hours, diving deep into the work of the day, there is finally that moment to get up to stretch your legs and do something away from your desk. The [...]
Leveraging FOMO in your Black Friday marketing strategy

The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]
Tips to help business professionals with remote leadership anxieties

It’s a difficult time to be navigating the complex world of business. Whilst adapting to new ways of working remotely, a practice which looks to become the new norm, [...]
It’s time for brands to finally make a clear move to DCO

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]

Product sampling remains popular despite the pandemic

November 2, 2020 // 0 Comments

The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
Gillian Anderson features in ‘Truth Be Told’ talk by Yext

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UK brands see substantial loss in value

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Pinterest unveils UK shopping and ad features

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The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’

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Leveraging FOMO in your Black Friday marketing strategy

November 12, 2020 // 0 Comments

The fear of missing out (FOMO) is a term that has grown in popularity over recent years as increased use of social media has propelled the phenomenon. It is not a new concept [...]
Tips to help business professionals with remote leadership anxieties

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It’s time for brands to finally make a clear move to DCO

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Addressing the identity crisis

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How to transform your video content marketing strategy

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