Marketing Gazette

Is your business up to the stress test of external forces beyond your control?

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B [...]
Travel sector uncertainty forces luggage brand Antler into administration

Professional services firm KPMG has been appointed to handle the administration of Antler after the luggage manufacturer collapsed earlier this week. A total of 164 staff [...]
Q&A: Nick Millward, VP Europe at mGage

What are rich communication services and how are they impacting marketing? With 97% of people using some form of mobile messaging daily, it is vital that brands start to [...]
How governments, companies and the media are manipulating us online

“You are entering a dangerous new world,” says Clint Watts, senior fellow at the Foreign Policy Research Institute and at the Center for Cyber and Homeland [...]
‘Stir Creativity at Home’ – Bombay Sapphire hosts online master class

Premium gin brand Bombay Sapphire has launched Cocktails & Create, an online cocktail making masterclass, as part of its ‘Stir Creativity at Home’ series. The event [...]

The marketing secret to help you crack international sales

May 15, 2020 // 0 Comments

When Proctor & Gamble first began selling its nappies in Japan, it applied branding that had seen it achieve great success in the USA – depicting the image of a [...]
Keeping a remote marketing team happy and productive

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How to maintain an Instagram business page

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How to spread positivity and gain great exposure during the coronavirus crisis

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Email marketing in the time of COVID-19

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