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Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
The essential role of AI in modern e-commerce interactions

News

Marketers struggle with Black Friday personalisation

A quarter of e-commerce marketers are failing to personalise offers during Black Friday, despite almost all recognising it as essential for success, new research has shown. [...]
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
Dior named as influencers’ favourite luxury brand
1 in 3 gamers say content creators influence their spending

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

Asahi launches global ‘Discovery is Calling’ marketing campaign
Chinese New Year sees strong growth in orders
Marketing email success drops 22%, ahead of Google bulk changes
Ginsters seeks Cornish surfers and farmers to feature in its latest advert
Marketing Gazette Deal Roundup, June 2020

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Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
The essential role of AI in modern e-commerce interactions

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How CMOs can drive growth from mobile app advertising
Marketers struggle with Black Friday personalisation
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