Marketing Gazette

The future of commerce is on social media

Mobile devices have forever altered the way we search, discover and buy from brands. As we spend more and more of our lives on mobile, our behaviour is shifting to an [...]
Why subscriber engagement is vital for email deliverability

Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence

Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]
Poor online customer experience leaves UK retailers struggling

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
The changing CMO role

There was once a time when all a chief marketing officer had to worry about was overseeing a company’s marketing strategy and keeping a laser focus on the marketing [...]

Why subscriber engagement is vital for email deliverability

February 21, 2019 // 0 Comments

Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Poor online customer experience leaves UK retailers struggling

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Kenshoo announces support of Apple Search Ads

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UK consumer opinions are becoming increasingly polarised

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Consumers are opening more emails and still clicking

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