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Advertisers struggle to reach new audiences despite rising budgets
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access
74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact

News

Advertisers struggle to reach new audiences despite rising budgets

Advertisers are increasing budgets by nearly 10% as they seek to reach new audiences, but many are struggling to expand beyond existing audience segments, according to a new [...]
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access
74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

Have you nailed your talent acquisition strategy?
5 tips for turning user reviews into a hard-working business asset
Liverpool manager Jürgen Klopp signs with German brewing company
Hotwire offers media training to promote tech sector gender diversity
Gillian Anderson features in ‘Truth Be Told’ talk by Yext

Trending

AA advert steals hearts with Tukker The Dog, encouraging you to drive again
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
The customer, in-store loyalty and the future of retail
KP Snacks’ popchips makes TV advert debut
The post-truth world leaves consumers baffled

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Latest posts

Advertisers struggle to reach new audiences despite rising budgets
Infobip predicts 193m UK Black Friday interactions
Teads and Koddi partner to expand programmatic retail media access
74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact

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AA advert steals hearts with Tukker The Dog, encouraging you to drive again
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