Marketing Gazette

Keeping it real: Spotting trends on social

Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]
Maximising sales through organic activity for Black Friday and Cyber Monday

With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]
Privacy is the new norm

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
Are automotive brands accidentally alienating the female market?

Women are in the driving seat for 85% of all purchases. Yes, this includes cars and, in the US, it also includes trucks. And yet the industry as a whole seems woefully [...]
Navigating the experience conundrum

In an era where experience reigns supreme once again there is still significant confusion over what counts as a truly transformative experience and how to deliver it. Many [...]

Kenshoo announces support of Apple Search Ads

September 25, 2018 // 0 Comments

Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
UK consumer opinions are becoming increasingly polarised

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Consumers are opening more emails and still clicking

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Human nature drives customer loyalty in a digital world

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Studio Black Tomato creates ‘Summer is…’ video for onefinestay

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Keeping it real: Spotting trends on social

November 4, 2018 // 0 Comments

Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]
Maximising sales through organic activity for Black Friday and Cyber Monday

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A-roll, B-roll, or eye-roll? The art of the corporate video

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5 myths that need busting before creating an effective marketing platform

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How to build a brand that packs a punch

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