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74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday

News

74% of UK marketers stuck in ‘survival mode’

Nearly three quarters (74%) of UK marketers believe the industry is stuck in ‘survival mode’, according to research from Optimizely, with short-term demands and [...]
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition
Drivers and destroyers of brand loyalty revealed
Boosting marketing ROI with the power Of data
The influence of Love Island: How B2B influencer marketing is making its mark
Barcelona close to taking top spot as world’s most valuable football brand

Trending

AA advert steals hearts with Tukker The Dog, encouraging you to drive again
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
The customer, in-store loyalty and the future of retail
KP Snacks’ popchips makes TV advert debut
The post-truth world leaves consumers baffled

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74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday

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