Marketing Gazette

Agencies and brands need to go from allies to activists for a more inclusive and diverse future

COVID-19 didn’t cancel 2020’s Pride, but the focus changed. In light of recent much-needed demands for equity for black lives, this year has offered us the opportunity to [...]
How Open Banking can help marketers beat the Amazons of this world

I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
The human side of data: avoiding potential pitfalls in its ethical use

With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times

How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
Charlotte Minshell, Huel: Hosting in-person promo events in the times of COVID-19

Meal replacement brand Huel recently held an in-person immersive event for their new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]

UK brands see substantial loss in value

October 13, 2020 // 0 Comments

This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Pinterest unveils UK shopping and ad features

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The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’

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British consumers are more eco-conscious when shopping online

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AA Getaway Drive-in events attract thousands of visitors

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