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  • A man sitting in the woods next to a campfire, with a tent in the background.

    74% of UK marketers stuck in ‘survival mode’

  • Carbon emissions coming from factory

    Brands struggling to measure AI’s carbon impact

  • Marketers struggle with Black Friday personalisation

  • Why AI agents will drive the next big shift in marketing

  • Gen Z chooses ethics over discounts this Black Friday

News

  • A man sitting in the woods next to a campfire, with a tent in the background.

    74% of UK marketers stuck in ‘survival mode’

    Nearly three quarters (74%) of UK marketers believe the industry is stuck in ‘survival mode’, according to research from Optimizely, with short-term demands and [...]
  • Carbon emissions coming from factory

    Brands struggling to measure AI’s carbon impact

  • Marketers struggle with Black Friday personalisation

  • Gen Z chooses ethics over discounts this Black Friday

  • Liverpool legends surprise walking football team in Carlsberg campaign

Tips & Tricks

  • How CMOs can drive growth from mobile app advertising

    Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
  • retail

    A guide to activating influencers in retail

  • Timothy Armoo, Fanbytes: The realities of scaling a business from scratch

  • The fundamentals of launching a successful e-commerce business

  • Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

  • Olay make space for women

    Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen

  • You can’t always prevent ‘digital wildfire’ – but you can be prepared

  • The role of agencies when it comes to AI

  • coins spilling out from a jar

    Marketers change Black Friday plans due to economic turmoil

  • neuro paintings in art gallery

    Neuromarketing: the essential post-COVID service most retailers aren’t utlising

Trending

  • AA's Tukker the dog

    AA advert steals hearts with Tukker The Dog, encouraging you to drive again

  • William Harrison, AA

    Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times

  • The customer, in-store loyalty and the future of retail

  • Popchips start something good advert

    KP Snacks’ popchips makes TV advert debut

  • The post-truth world leaves consumers baffled

  • A man sitting in the woods next to a campfire, with a tent in the background.
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Latest posts
  • 74% of UK marketers stuck in ‘survival mode’
  • Brands struggling to measure AI’s carbon impact
  • Marketers struggle with Black Friday personalisation
  • Why AI agents will drive the next big shift in marketing
  • Gen Z chooses ethics over discounts this Black Friday
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