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East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition

The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]
O2 advert banned over “misleading” claims

The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
The ICO fines three companies for ‘unsolicited marketing’ emails and texts

The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]
Enhancing the digital experience through better customer insights

Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

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