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74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday

News

74% of UK marketers stuck in ‘survival mode’

Nearly three quarters (74%) of UK marketers believe the industry is stuck in ‘survival mode’, according to research from Optimizely, with short-term demands and [...]
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

How to create a ‘water cooler’ moment while working remotely
Why great content is only as good as the analytics behind it
Ads that make us laugh are as important as ever during the pandemic
Create Not Hate 2020 campaign aims to boost diversity in the creative industries
Boots announced as first-ever Love Island ‘Feel Good Partner’

Trending

AA advert steals hearts with Tukker The Dog, encouraging you to drive again
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
The customer, in-store loyalty and the future of retail
KP Snacks’ popchips makes TV advert debut
The post-truth world leaves consumers baffled

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74% of UK marketers stuck in ‘survival mode’
Brands struggling to measure AI’s carbon impact
Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday

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Brands struggling to measure AI’s carbon impact
74% of UK marketers stuck in 'survival mode'
Dior named as influencers’ favourite luxury brand
Liverpool legends surprise walking football team in Carlsberg campaign

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