Marketing Gazette

UK’s first Insta-friendly map created for Scottish islands

The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]
Is poor use of language holding brands back from true engagement?

Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]
Artificially intelligent marketing?

The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
Strongbow celebrates the ‘great British pub’ with master brand campaign

Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]
Brexit: Disenfranchised by dire deliverability

With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]

UK’s first Insta-friendly map created for Scottish islands

April 10, 2019 // 0 Comments

The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]
Strongbow celebrates the ‘great British pub’ with master brand campaign

0 Comments
Hotwire offers media training to promote tech sector gender diversity

0 Comments
Music is crucial in the future of marketing

0 Comments
Why subscriber engagement is vital for email deliverability

0 Comments

4 ways marketers can learn the right lessons from data

March 27, 2019 // 0 Comments

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]
Greenwashing: How can you tell if a company is actually ethical?

0 Comments
3 ways to beat location ad-fraud

0 Comments
Customer service, trust and ethics: what matters to consumers now?

0 Comments
4 ways to advance your voucher code strategy

0 Comments

News
Content Creation
Automation
Advertising
E-mail Marketing
analytics
Brands
Advertising
Brands
Customers

Copyright © 2019