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Consumers more receptive to marketing when company values known

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
ROI in influencer marketing? Consistency holds the key

Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Ireland seeks to boost tourism using Assassin’s Creed Valhalla

Ireland’s tourism authority has partnered with Ubisoft, using the latest instalment in the Assassin’s Creed franchise to market the country to travellers and gamers [...]
JML cleaning advert banned for gender stereotype

The Advertising Standards Agency (ASA) has upheld a complaint about an advert for the Hurricane Spin Scrubber, which implied that only women cleaned or were interested in [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’

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Ireland seeks to boost tourism using Assassin’s Creed Valhalla

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JML cleaning advert banned for gender stereotype

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Domino’s yodels to promote new app feature

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