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Why content marketing provides the best engagement and how to do it better

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]
UK companies fail to capitalise on customer engagement

Just four in 10 (41%) UK companies exceeded their revenue goals in 2020, highlighting a failure by companies to capitalise on customer engagement during the COVID-19 [...]
Customer loyalty: a beginner’s guide to brand communities

In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]
Saving projects and delivering high impact campaigns during times of economic disruption

Brand image is never more important than during periods of economic uncertainty. When times are tough, customers, investors and the wider general public often turn to [...]
The 10 most disastrous mistranslations in history

When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]

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