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August 16, 2017 in Advertising // Why Google made the wrong marketing decision in firing Damore
August 14, 2017 in Customer Insight // How can marketers own the customer experience?
July 17, 2017 in Advertising // Increase in third party inserts stems media decline
July 14, 2017 in Behavioural Targeting // The post-truth world leaves consumers baffled
July 13, 2017 in Customers // How to grow an online business while maintaining customer satisfaction

Why Google made the wrong marketing decision in firing Damore

Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
How can marketers own the customer experience?

A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
Increase in third party inserts stems media decline

Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]
The post-truth world leaves consumers baffled

A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]
How to grow an online business while maintaining customer satisfaction

Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]

Increase in third party inserts stems media decline

July 17, 2017 // 0 Comments

Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]
The post-truth world leaves consumers baffled

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Have you nailed your talent acquisition strategy?

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Amazon Prime Day creates ‘halo’ effect for wider eCommerce marketplace

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One in four tech marketers will seek a new job in the next year

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Why Google made the wrong marketing decision in firing Damore

August 16, 2017 // 0 Comments

Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
How can marketers own the customer experience?

0 Comments
How to grow an online business while maintaining customer satisfaction

0 Comments
The answer to truly effective marketing lies in match rates

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Summer festivals present a marathon of brand opportunities

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