Marketing Gazette

The four most important questions for every marketer

Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
How marketers can take the lead on combating fake news

Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]
Consumers are opening more emails and still clicking

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
4 steps to ensuring regulation improves customer communication

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Human nature drives customer loyalty in a digital world

Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]

Consumers are opening more emails and still clicking

July 7, 2018 // 0 Comments

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
Human nature drives customer loyalty in a digital world

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Studio Black Tomato creates ‘Summer is…’ video for onefinestay

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Red Bee launches Stowford press campaign focused on local ingredients

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Consumer attitudes to privacy revealed

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