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Why CRM (still) fails

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates [...]
Why the one-size-fits all approach won’t work for your holiday campaign

The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]
Killing it: How to create a successful Halloween campaign

Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
Domain name horror stories to turn your blood cold this Halloween

“Darkness falls across the land The expiry date is close at hand Your domains may look that they are all good But have you looked underneath the hood? And who so-ever shall [...]
Answer these three questions to guide your marketing mix for a post-pandemic world

Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]

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