Marketing Gazette

How has Poundland’s move into skincare products affected the beauty market?

First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]
Glastonbury 2019: What marketers can learn from the online rush

There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Paying by finance: Why every Millennial wants in

More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]
Why predicting culture is the key to backing trends

From memes to binge-watching and clean eating to mindfulness, how we operate on a personal and individual level is the driving force behind marketing strategies for brands [...]
Keeping it real: Spotting trends on social

Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]

Kenshoo announces support of Apple Search Ads

September 25, 2018 // 0 Comments

Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
UK consumer opinions are becoming increasingly polarised

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Consumers are opening more emails and still clicking

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Human nature drives customer loyalty in a digital world

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Studio Black Tomato creates ‘Summer is…’ video for onefinestay

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