Marketing Gazette

3 ways to beat location ad-fraud

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Customer service, trust and ethics: what matters to consumers now?

Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
4 ways to advance your voucher code strategy

It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]
How organisations can ensure they stay GDPR compliant

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]
Hotwire offers media training to promote tech sector gender diversity

Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]

Hotwire offers media training to promote tech sector gender diversity

March 8, 2019 // 0 Comments

Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
Music is crucial in the future of marketing

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Why subscriber engagement is vital for email deliverability

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Poor online customer experience leaves UK retailers struggling

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Kenshoo announces support of Apple Search Ads

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3 ways to beat location ad-fraud

March 15, 2019 // 0 Comments

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Customer service, trust and ethics: what matters to consumers now?

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4 ways to advance your voucher code strategy

0 Comments
How organisations can ensure they stay GDPR compliant

0 Comments
Outfoxing the fakers: protecting consumers in an online world

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