Marketing Gazette

Poor online customer experience leaves UK retailers struggling

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
The changing CMO role

There was once a time when all a chief marketing officer had to worry about was overseeing a company’s marketing strategy and keeping a laser focus on the marketing [...]
How has Poundland’s move into skincare products affected the beauty market?

First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]
Glastonbury 2019: What marketers can learn from the online rush

There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Paying by finance: Why every Millennial wants in

More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]

Poor online customer experience leaves UK retailers struggling

January 22, 2019 // 0 Comments

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
Kenshoo announces support of Apple Search Ads

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UK consumer opinions are becoming increasingly polarised

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Consumers are opening more emails and still clicking

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Human nature drives customer loyalty in a digital world

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