CIA on headhunting mission with online advertising campaign
The CIA is launching a sleek, modern and diverse advertising campaign as part of an online recruitment drive. The agency hopes to captivate and connect with the 18- to [...]
Media
‘Something’s Not Right’ campaign receives more than 5 million views on Instagram
A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]
The virtual challenge COVID-19 has brought to media and marketing
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Ginsters seeks Cornish surfers and farmers to feature in its latest advert
Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]
Virtual Tourism takes off in the Faroe Islands
Tourists from 197 countries have experienced the Faroe Islands during lockdown, due to the nation’s Remote Tourism tool. The project, launched on April 15, 2020, offers [...]
Coral advert banned for encouraging repetitive gambling
UK Advertising watchdog ASA has banned a “potentially harmful” social media advert by betting firm Coral, which promoted repetitive gambling. The advert involved [...]
Hotwire offers media training to promote tech sector gender diversity
Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
Zut hired to produce promotional video for the Grand National
Liverpool-based video agency, Zut, has been appointed to create a promo film for the opening day of The Randox Health Grand National at Aintree Racecourse. The promo film, [...]