X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Media
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Fall Guys sees huge donations in ‘Battle of the Brands’
New video game Fall Guys has given brands an opportunity to get their own in-game costumes in a charity bidding competition, entitled ‘Battle of the Brands’. Following a [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
First virtual book signing created for Dan Brown’s ‘Origin’
Interactive promotions platform BeeLiked has created the world’s first virtual book signing for The Da Vinci Code author, Dan Brown. The company was commissioned by the [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Are you supporting bigoted press?
After a decade in the industry, I can no longer stay silent about what is happening in our field every day. I set up Monumental to really empower minorities, champion [...]
Channel 4 signs programmatic ad deal with The Trade Desk
Tech firm The Trade Desk has partnered with Channel 4, offering advertisers the ability to target the TV channel’s viewers across its live and on-demand services. [...]