Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Media
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
How to succeed with retail media? The key may not be what you expect
To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]
Retail media: data transparency and standardisation should be top of mind
Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]
The influence of Love Island: How B2B influencer marketing is making its mark
Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]
Mercedes and Amazon focus on female empowerment in Cinderella promotion
With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]
Caorunn illustrates its Gin Genius in its first TV advert
Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
London Marathon unveils new website and digital branding
The Manchester branch of digital agency Dept has created a refreshed London Marathon website for London Marathon Events (LME). Responsible for high-profile events, such as [...]