Media

How to succeed with retail media? The key may not be what you expect

November 27, 2023 // 0 Comments

To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]

Retail media: data transparency and standardisation should be top of mind

November 22, 2023 // 0 Comments

Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]

The influence of Love Island: How B2B influencer marketing is making its mark

October 27, 2021 // 0 Comments

Love Island contestants, Wes Nelson and Georgia Steel.

Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]

Mercedes and Amazon focus on female empowerment in Cinderella promotion

August 10, 2021 // 0 Comments

With the upcoming Prime release of Cinderella, Mercedes-Benz and Amazon have teamed-up for a new campaign spearheaded with the message of female empowerment. The film’s [...]

Caorunn illustrates its Gin Genius in its first TV advert

July 15, 2021 // 0 Comments

Scottish gin producer Caorunn has enlisted the creativity of The Leith Agency for its first ever TV ad. The 30-second animated piece celebrates the reputation they have [...]

Boots announced as first-ever Love Island ‘Feel Good Partner’

July 2, 2021 // 0 Comments

Contestants on Love Island series seven.

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]

Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court

April 20, 2021 // 0 Comments

Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]

London Marathon unveils new website and digital branding

April 19, 2021 // 0 Comments

The Manchester branch of digital agency Dept has created a refreshed London Marathon website for London Marathon Events (LME). Responsible for high-profile events, such as [...]

WWE Superstar Instagram endorsements worth £11,000+ per post

April 9, 2021 // 0 Comments

Randy Orton and Alexa Bliss have the highest earning potential for sponsored Instagram posts in the WWE. This is according to a study by online retailer GolfSupport.com ahead [...]

TV keeps us connected during uncertain times

January 14, 2021 // 0 Comments

In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]