TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
Media
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Gillian Anderson features in ‘Truth Be Told’ talk by Yext
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
AA Getaway Drive-in events attract thousands of visitors
The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Fall Guys sees huge donations in ‘Battle of the Brands’
New video game Fall Guys has given brands an opportunity to get their own in-game costumes in a charity bidding competition, entitled ‘Battle of the Brands’. Following a [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]