Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
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WordPress economy worth £432 billion in 2020
The WordPress economy has been valued at $596.7 billion (£431.69bn) in 2020, and is expected to reach $635bn (£459.4bn) by the end of 2021. This is according to WP Engine, [...]
Online Safety Bill to protect UK internet users
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
NHS confronts Instagram over unlicensed weight gain drug
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]
Instagram ‘accidentally’ promoted harmful diet content
Social media app Instagram has apologised for promoting diet-related content following what it described as an algorithm mistake. The app’s search bar automatically [...]
Pinterest launches mandatory code of conduct for creators
Image sharing and social media service, Pinterest, has launched the Pinterest Creator Code aimed at increasing positivity on its platform. By introducing more moderation [...]
Why content marketing provides the best engagement and how to do it better
They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]
Naked Smoothies launches Be.More.Naked campaign
Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]
What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]