Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Content
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
How to write blockbuster blogs
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
Ella’s Kitchen hires bigdog to spearhead its content strategy
Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
Adobe Marketing Cloud enhancements aim to upgrade customer experience
Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]