Content

Why content marketing provides the best engagement and how to do it better

February 25, 2021 // 0 Comments

They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]

Naked Smoothies launches Be.More.Naked campaign

September 30, 2020 // 0 Comments

Naked Smoothies has launched a campaign called Be.More.Naked, bringing to life Naked’s new brand positioning and brand visual identity. The campaign is also encouraging [...]

What has lockdown taught us about ‘quality’ content?

August 21, 2020 // 0 Comments

We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]

CEO of global influencer marketing agency TAKUMI defends TikTok

August 13, 2020 // 0 Comments

The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]

‘Something’s Not Right’ campaign receives more than 5 million views on Instagram

June 26, 2020 // 0 Comments

A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]

What content trends will dominate in 2020?

February 12, 2020 // 0 Comments

Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]

Why great content is only as good as the analytics behind it

August 28, 2019 // 0 Comments

No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

How to write blockbuster blogs

March 8, 2018 // 0 Comments

Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]