Content

‘Something’s Not Right’ campaign receives more than 5 million views on Instagram

June 26, 2020 // 0 Comments

A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]

What content trends will dominate in 2020?

February 12, 2020 // 0 Comments

Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]

Why great content is only as good as the analytics behind it

August 28, 2019 // 0 Comments

No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

How to write blockbuster blogs

March 8, 2018 // 0 Comments

Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]

Ella’s Kitchen hires bigdog to spearhead its content strategy

June 20, 2017 // 0 Comments

Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]

6 top tips to enhance your content marketing

May 22, 2017 // 0 Comments

We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]

Adobe Marketing Cloud enhancements aim to upgrade customer experience

May 10, 2017 // 0 Comments

Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]

Coca Cola & McDonalds YouTube Channels: Where did it go wrong?

April 21, 2017 // 0 Comments

Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]