Content

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

How to write blockbuster blogs

March 8, 2018 // 0 Comments

Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]

Ella’s Kitchen hires bigdog to spearhead its content strategy

June 20, 2017 // 0 Comments

Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]

6 top tips to enhance your content marketing

May 22, 2017 // 0 Comments

We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]

Adobe Marketing Cloud enhancements aim to upgrade customer experience

May 10, 2017 // 0 Comments

Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]

Coca Cola & McDonalds YouTube Channels: Where did it go wrong?

April 21, 2017 // 0 Comments

Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]