Brand Protection

Shaken to the foundations: Advice for brands following a year of crises

September 20, 2021 // 0 Comments

We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]

Comms leaders say protecting their brand reputation is impossible

May 14, 2021 // 0 Comments

The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]

Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court

April 20, 2021 // 0 Comments

Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]

Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint

November 3, 2020 // 1 Comment

Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]

Misinformation during pandemic could be “the difference between life and death”

November 2, 2020 // 0 Comments

Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]

UK brands see substantial loss in value

October 13, 2020 // 0 Comments

This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]

Customer demands for social activism means brands need new strategies

September 6, 2020 // 0 Comments

As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]

Settlement reached in Mike Ashley v TK Maxx brand dispute

June 15, 2020 // 0 Comments

A settlement has been reached between SportsDirect.com Retail Ltd and TK Maxx’s parent company, TJX UK, after a high court case. Mr Justice Miles, who presided over the [...]

Volkswagen admits its ‘ethical judgment’ is not good enough

June 6, 2020 // 0 Comments

Volkswagen (VW) has unveiled plans to improve its marketing processes following strong criticism of an Instagram advert it recently published, which was deemed to be racist. [...]

A crisis within a crisis – what can we learn from the Cummings fiasco?

May 28, 2020 // 0 Comments

Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]