How Sanofi builds accurate, real-time customer profiles
The client: Sanofi , a leading global healthcare company, provides life-changing treatments, medications, and vaccines to millions around the world. Fuelled by data and [...]
Healthcare
NHS confronts Instagram over unlicensed weight gain drug
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]
It’s time to eradicate the negative stigma of dyslexia in the comms industry
I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, [...]
B2B healthcare marketing is in need of a creative transformation
If I asked you to think of a recent advert, what would spring to mind? Perhaps Bodyform’s #wombstories, The Automobile Association’s That Feeling, or BBC’s [...]
The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’
United Nation’s (UN) initiative Verified has partnered with Jungle Creations‘ creative agency, The Wild, to launch a social campaign entitled ‘Experts vs [...]
How will the UK Government’s junk food ad ban impact the marketing sector?
The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]
Golley Slater display campaign boosts NHS recruitment drive
The client: The National Health Service (NHS) is the umbrella term for the publicly-funded healthcare systems of the UK. Established in 1948, It is made up of the four [...]