E-commerce

How to succeed with retail media? The key may not be what you expect

November 27, 2023 // 0 Comments

To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]

How Bazaarvoice helped Dreams boost conversion rate by 200%

November 25, 2023 // 0 Comments

Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]

Why customer retention is essential for e-commerce to grow

January 15, 2023 // 0 Comments

Losing customers is comparable to a sinking ship – it’s the decline of any e-commerce company. Low retention and high churn rates are intrinsically detrimental to [...]

A third of Brits don’t care where they buy from ‘as long as it works’

January 15, 2023 // 0 Comments

More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]

Shoppers seek value that lasts before costs bite this winter

November 16, 2022 // 0 Comments

Someone wearing mittens drinking a mug of coffee.

42% of UK consumers are cautious about spending, driven by the cost-of-living crisis, the recent interest rate rise by the Bank of England, and expectations of a protracted [...]

Marketers change Black Friday plans due to economic turmoil

November 15, 2022 // 0 Comments

Following recent economic turmoil, 70% of UK marketers have been forced to change their Black Friday discounts, plans and deals. That is according to a study from Optimizely, [...]

Nearly half of Gen-Zs say in-store shopping makes them anxious

October 22, 2022 // 0 Comments

Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. This is according to new data from in-store digital engagement company, M-Cube, which [...]

Third-party cookies: How should brands face a cookie-free future?

May 27, 2021 // 0 Comments

Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]

Pinterest unveils UK shopping and ad features

October 13, 2020 // 0 Comments

Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]

British consumers are more eco-conscious when shopping online

October 12, 2020 // 0 Comments

cardboard boxes with tape on top of them

Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]