Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
E-commerce
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Bloom & Wild eliminates failed deliveries with PCA Predict
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
Auto Trader UK works with IOVOX to drive customer trust
The client: Auto Trader Group is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
UK consumer spending has weakest start to the year since 2012
Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]
Gumtree launches new advert to enhance buying and selling on its website
Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]