AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
Optimisation
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
giffgaff enhances website user experience with PCA Predict
The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]