Optimisation

Should the focus be on digital transformation or digital optimisation?

May 17, 2018 // 0 Comments

We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]

giffgaff enhances website user experience with PCA Predict

May 7, 2018 // 0 Comments

The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]

The rise of mobile commerce and how to make it work

April 11, 2018 // 0 Comments

Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]

Shopping apps helping mobile to account for half of online sales in Europe

March 14, 2018 // 0 Comments

Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]

Pegasystems and Idio partner to enhance customer journeys with AI

March 1, 2018 // 0 Comments

Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]