The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]
Optimisation
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Nick Dunning Associates’ seamless implementation leads to stronger online presence
The client: Nick Dunning Associates is a leading property services provider. It specialises in residential property sales and lettings, property management, commercial [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
giffgaff enhances website user experience with PCA Predict
The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]