2020 chatbot trends that will transform customer experience
The past decade saw extraordinary advancements in technology and increasing expectations from consumers. Technology was a key competition differentiator as businesses [...]
User Experience
Voice technology – what does it mean for digital marketers?
The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]
7 top tips for inclusive digital design
In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now [...]
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence
Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]
Navigating the experience conundrum
In an era where experience reigns supreme once again there is still significant confusion over what counts as a truly transformative experience and how to deliver it. Many [...]
giffgaff enhances website user experience with PCA Predict
The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]
Bloom & Wild eliminates failed deliveries with PCA Predict
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
Middlesex Cricket appoints Purpose Media to deliver digital transformation
Full-service marketing agency Purpose Media has been commissioned to create the new website for Middlesex Cricket, as part of the historic club’s digital transformation [...]
Creepy Fanta 4D Halloween lift experience best served with chills
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is scaring audiences just in time for Halloween, as users enter a physical lift that transforms [...]
How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]