Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
User Experience
Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re [...]
Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
Ad retargeting accounts for 35% of app marketing conversions
The method of ad retargeting is globally growing faster than user acquisition (the number of non-organic installs). This is according to a recent report by AppsFlyer, titled [...]
Jones Knowles Ritchie gives Heinz a brand makeover
British creative agency Jones Knowles Ritchie (JKR) has created a cohesive new look for Heinz, which will play a major role in its future brand marketing and adverts. Until [...]
How Covid-19 has transformed Britain’s shopping habits
The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]
Instagram vows to share revenue with content creators
Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]
Deporvillage delivers responsive web experiences with Cloudinary
The client: Deporvillage is Spain’s leading online sports retailer. The Barcelona-based company is now expanding its presence in France, Italy, and Portugal, and ultimately [...]
Bolt-on skills: The value of UX design for digital marketing professionals
Good user experience (UX) benefits every function of a business. Simply, when customers enjoy using your product this has a knock-on, positive effect on your brand. Not only [...]
2020 chatbot trends that will transform customer experience
The past decade saw extraordinary advancements in technology and increasing expectations from consumers. Technology was a key competition differentiator as businesses [...]