How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]
Most of us grew up with the story of Aladdin, and many will have seen Disney’s recent remake of the story. However, if you somehow don’t know it, the story is fairly easy [...]
Nowadays, customer loyalty is extremely dependent on great and consistent experiences. Brands can no longer rely on familiarity to ensure they keep customers coming back, [...]
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
Reddit’s team has officially opened its doors on Monday in the Holborn district of London, achieving a part of its vision of international expansion and attracting [...]
Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]