Features

Privacy-first, precise, and scalable: Targetable contextual audiences have arrived

December 4, 2023 // 0 Comments

A man giving a speech to an audience at a conference.

Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]

Is your website ready for Christmas?

December 1, 2023 // 0 Comments

Black Friday has now begun, signalling the start of the busiest time of year for the retail calendar. However, this year it’s expected to look a little more [...]

How Mer reached 76m+ people through 365 pieces of thought leadership

November 29, 2023 // 0 Comments

Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]

The hidden art of the sponsorship ident

November 28, 2023 // 0 Comments

Someone looking at paintings in an art gallery.

Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]

How to succeed with retail media? The key may not be what you expect

November 27, 2023 // 0 Comments

To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]

How Bazaarvoice helped Dreams boost conversion rate by 200%

November 25, 2023 // 0 Comments

Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

November 24, 2023 // 0 Comments

Someone wearing a virtual reality headset.

The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]

Retail media: data transparency and standardisation should be top of mind

November 22, 2023 // 0 Comments

Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]

5 top tips for mastering the art of negotiation

November 20, 2023 // 0 Comments

Sales and marketing professionals know that it can take time, experience and years of practice to hone their persuasion skills. Indeed, many people in the industry never stop [...]

PR 5.0 – It’s PR and marketing, but not as we know it

November 18, 2023 // 0 Comments

Someone holding their hand in front of their face.

Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]