2020 chatbot trends that will transform customer experience
The past decade saw extraordinary advancements in technology and increasing expectations from consumers. Technology was a key competition differentiator as businesses [...]
Features
How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
2010 v 2020 – what’s changed in the way we think about creativity?
Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]
Domain strategy: why starting off on the right foot is critical
Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]
A best practice approach to domain security
Successful brand protection requires a holistic approach in order to safeguard both itself and its customers. As a result, it is no longer the realm of one department, such [...]
Voice technology – what does it mean for digital marketers?
The field of digital marketing is constantly evolving, which means emerging technologies have the ability to have a powerful impact on the industry. Voice technology seems [...]
7 unique ways to get noticed with domain extensions
Your website’s domain name is pretty much like the first date – it’s all about the impression. Here’s how to be creative with your domain name and [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]