Features

Modern brand building: how to build a successful brand and deliver returns, with less

January 18, 2021 // 0 Comments

As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

How to expand your market research globally in 2021

January 15, 2021 // 0 Comments

It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]

TV keeps us connected during uncertain times

January 14, 2021 // 0 Comments

In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]

How brands can ensure they aren’t just airing on TV – they’re thriving on it

January 12, 2021 // 0 Comments

As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]

Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution

January 8, 2021 // 0 Comments

The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]

Why brand expression is the most powerful tool in the box

December 22, 2020 // 0 Comments

Unlocking the key to brand expression has become an integral part of the digital solution. By applying Human Understanding through mapping behaviours, voice, personality and [...]

Brand Architecture: 5 tips for rationalising your portfolio in 2021

December 21, 2020 // 0 Comments

Brand Architecture, often a misunderstood term, is the organisation of brands, services and products for customers. Typically, there are three architecture approaches that [...]

The growing trouble of fake online courses and how to spot them

December 19, 2020 // 0 Comments

Person entering credit card info on macbook

Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]