How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Features
Using auction technology to improve your brand marketing
Auctions aren’t simply about selling – they can also contribute significantly to brand-building. This is because customers do not just purchase goods when they engage [...]
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]
Three pitfalls to avoid when setting up agile marketing teams
The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
We can hear, but are we listening?
The same basic principles have always underpinned the relationship between buyers and sellers. If a vendor can fulfil a customer’s demand, they are more likely to be able [...]
How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Q&A: Freddy Friedman, MD, Travel Audience
What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]
Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy
Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]
13 practical tips on how we can be allies to women in the workplace
With women’s economic empowerment expected to decline for the first time in almost a decade, the need for conscious inclusion and allyship for female talent in the [...]