Features

Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

September 24, 2021 // 0 Comments

Scrabble tiles spelling out 'who are you?'

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

How to ‘flip the switch’ on your social media ad success

September 21, 2021 // 0 Comments

What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]

Shaken to the foundations: Advice for brands following a year of crises

September 20, 2021 // 0 Comments

We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]

Going DTC? 5 ways to optimise your on-site experience

September 17, 2021 // 0 Comments

A woman using a laptop and drinking a coffee.

COVID-19 has completely changed how we buy from our favourite brands and has led to major growth for online retailers. E- commerce grew by 46% in the last 10 months of 2020, [...]

How CMOs justify ad spend at a time of tighter budgets

September 16, 2021 // 0 Comments

Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]

Doritos rewards teen girl with £15,000 after finding rare puffy chip

September 4, 2021 // 0 Comments

Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip. Rylee Stuart was snacking on [...]

Designing for search is not designing for experience

August 19, 2021 // 0 Comments

Someone using the Google search engine on a laptop.

When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or service is easily [...]

Why it’s time for organisations to implement intelligent automation

August 16, 2021 // 0 Comments

With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]

Clicktivism is shaping the world: is your organisation ready?

August 11, 2021 // 0 Comments

Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]

Cats and dogs: the undefeated champions of viral advertisements

August 7, 2021 // 0 Comments

Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]