Marketing Gazette Movers & Shakers, July 2020
Acceptable Ads Exchange Acceptable Ads Exchange (AAX), a programmatic ad exchange dedicated to recovering revenue lost to ad blockers, has appointed industry veteran Scott [...]
Features
Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for [...]
Marketing should not just sit in the boardroom, they should lead from the front
What do Marketers do besides ‘colouring in’? Among many in business, the perception still remains that marketing is all about clever [...]
Are you supporting bigoted press?
After a decade in the industry, I can no longer stay silent about what is happening in our field every day. I set up Monumental to really empower minorities, champion [...]
Marketing Gazette Deal Roundup, July 2020
Company Launches Maze-One Marketplace specialist Maze-One has launched in the UK. Founded by former MD of media at Dentsu Aegis Network, Tim van der Bilt, the company helps [...]
How to grow your business with Instagram
Growing your business through Instagram can be difficult. Although it’s not something the platform will openly admit to, personal and creator profiles appear to receive a [...]
Taking diversity and inclusion to the next level
Where the Black Lives Matter protests differ from similar events is now businesses are being challenged to face uncomfortable truths. As soon as the protests erupted we saw [...]
The vital role of marketing teams in corporate acquisitions
As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]
Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]