The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Features
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]
Charlotte Minshell, Huel: Hosting in-person promo events in the times of COVID-19
Meal replacement brand Huel recently held an in-person immersive event for their new line of Hot and Savoury meals. Charlotte Minshell, the brand’s senior marketing [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
Google: Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their ‘new normal’. The use of technology by people and businesses has [...]
Vital strategies to delight your customers (and retain them)
Build something, and they will come! As much as we all want this to be true, it certainly isn’t, particularly in today’s era of consumer behaviour. The issue is acquiring [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
The new era of e-commerce
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]
The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]