Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
Features
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]
Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
How to grow an online business while maintaining customer satisfaction
Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]
The answer to truly effective marketing lies in match rates
Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
How to navigate the web app spiral
We’re all probably getting sick of this year’s top marketing buzzword – omnichannel. It’s clear to anyone in online retail that mobile and Web are equally [...]
Is your data GDPR-ready?
As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data A year [...]
