How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
Features
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Pitfalls of the pitching process – and the remedy
Every company can tell you how important a good pitch is in making a final decision on which digital agency to choose for their project. They understand how much time and [...]
Which social media websites are right for your business?
Although building a business is far from easy – growing a business is even harder. Growth is about increasing numbers, improving processes, selling and expanding. To sell [...]
Making the Grey Dollar count: How to target the older generation online
Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]
Why your measurement strategy could be hindering your marketing efforts
There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]
How offline marketing can still play a vital role in your next campaign
The end of traditional, offline marketing has been greatly exaggerated. Just because we’re in the age of smartphones and social media, it doesn’t mean that your marketing [...]
5 tips for turning user reviews into a hard-working business asset
For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]