How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
Features
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
GDPR and direct (postal) mail campaigns
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
Don’t let GDPR get ahead of our thriving startup community
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
giffgaff enhances website user experience with PCA Predict
The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]
Unicef UK selects Manifesto for website and content revamp
The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]