News Ticker

July 17, 2017 in Advertising // Increase in third party inserts stems media decline
July 14, 2017 in Behavioural Targeting // The post-truth world leaves consumers baffled
July 13, 2017 in Customers // How to grow an online business while maintaining customer satisfaction
July 12, 2017 in Customers // The answer to truly effective marketing lies in match rates
July 12, 2017 in Brand Management // Have you nailed your talent acquisition strategy?

Features

How to grow an online business while maintaining customer satisfaction

July 13, 2017 // 0 Comments

Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]

The answer to truly effective marketing lies in match rates

July 12, 2017 // 0 Comments

Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]

Summer festivals present a marathon of brand opportunities

July 11, 2017 // 0 Comments

This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]

How to navigate the web app spiral

July 6, 2017 // 0 Comments

We’re all probably getting sick of this year’s top marketing buzzword – omnichannel. It’s clear to anyone in online retail that mobile and Web are equally [...]

Is your data GDPR-ready?

June 29, 2017 // 0 Comments

As more marketers report concerns with the quality of their customer contact data, new European legislation threatens to increase the costs of poorly-managed data A year [...]

3 steps to achieving better CRM

June 28, 2017 // 0 Comments

The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media [...]

Why marketing teams and contact centres need to become best pals

June 26, 2017 // 0 Comments

Today’s contact centres (CCs) are an evolution of the traditional call centre and so much more. No longer just the recipient of telephone calls from customers, the CC also [...]

Influencer marketing – hype or opportunity?

June 21, 2017 // 0 Comments

The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]

Northumbria University – How to begin a career in website design

June 19, 2017 // 0 Comments

Web design is a specific field within graphic design that focuses on the design of engaging websites. You need to understand the online working environment and create a site [...]

Understanding the new generation of Gen Z social platforms

June 16, 2017 // 0 Comments

A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]