Articles by Leon Russell

Privacy-first, precise, and scalable: Targetable contextual audiences have arrived

December 4, 2023 // 0 Comments

A man giving a speech to an audience at a conference.

Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]

Is your website ready for Christmas?

December 1, 2023 // 0 Comments

Black Friday has now begun, signalling the start of the busiest time of year for the retail calendar. However, this year it’s expected to look a little more [...]

How Mer reached 76m+ people through 365 pieces of thought leadership

November 29, 2023 // 0 Comments

Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]

The hidden art of the sponsorship ident

November 28, 2023 // 0 Comments

Someone looking at paintings in an art gallery.

Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]

How to succeed with retail media? The key may not be what you expect

November 27, 2023 // 0 Comments

To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]

How Bazaarvoice helped Dreams boost conversion rate by 200%

November 25, 2023 // 0 Comments

Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]

Iceland ad campaign makes mince meat out of rivals

November 24, 2023 // 0 Comments

In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

November 24, 2023 // 0 Comments

Someone wearing a virtual reality headset.

The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]

Retail media: data transparency and standardisation should be top of mind

November 22, 2023 // 0 Comments

Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]

6 in 10 plan to use Black Friday deals to help with the cost of Christmas

November 21, 2023 // 0 Comments

A holding a Secret Santa present next to a fireplace.

In recent years, Black Friday has fallen by the wayside as consumers fail to see value in the deals offered and retailers suffer another hit to margins. But with the [...]