The Body Shop launches Love Island ‘intervention’ advert campaign
The Body Shop UK is going live with a new ATL campaign, including three creative 30’ spots running in and around ITV’s latest Love Island series. The campaign is an [...]
Articles by Leon Russell
ROI in influencer marketing? Consistency holds the key
Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
3 things lockdown has taught agencies about supporting staff during Ramadan
As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]
Which customer engagement metrics matter for business success?
The recently published 2021 Global Customer Engagement Review found that 88% of marketers believe their teams have excellent or good customer engagement practices, but 74% [...]
Digital trust: the new key to customer loyalty and retention
Gone are the days of consumers blindly accepting terms & conditions and privacy policies. As the pandemic thrust us into a fully digital existence, people are seeking to [...]
The business case for digital accessibility
In the UK, 40% of households have at least one person with accessibility needs. We can no longer overlook accessibility or view it as a ‘nice to have’. This [...]
4 simple marketing mistakes that are setting your business back
As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]
Designing your digital ecosystem to deliver brand differentiation
In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]
Personalisation: Modern benchmarks for modern retailers
Consumers want personalised messaging and emerging technologies have developed to deliver on this expectation and give marketers the ability to appropriately measure the [...]
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]