Killing it: How to create a successful Halloween campaign
Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
Articles by Leon Russell
Domain name horror stories to turn your blood cold this Halloween
“Darkness falls across the land The expiry date is close at hand Your domains may look that they are all good But have you looked underneath the hood? And who so-ever shall [...]
Answer these three questions to guide your marketing mix for a post-pandemic world
Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]
The influence of Love Island: How B2B influencer marketing is making its mark
Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]
How Disney creates a magical customer experience
I have been a big fan of Disney for many years now. They are one of the most CX-focused companies in the world, so I was delighted to get the opportunity to interview the [...]
Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics
Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]
Email remains one of the most important marketing tools – but needs to change
Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective. It was only a small step [...]
Shaken to the foundations: Advice for brands following a year of crises
We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]
Going DTC? 5 ways to optimise your on-site experience
COVID-19 has completely changed how we buy from our favourite brands and has led to major growth for online retailers. E- commerce grew by 46% in the last 10 months of 2020, [...]
How CMOs justify ad spend at a time of tighter budgets
Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]