Content Creation

Up your user-generated content game to corner the social media market

October 29, 2020 // 0 Comments

a customer taking photo of meal with smartphone

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]

heycar’s female marketers bust driving stereotypes on the company’s birthday

October 7, 2020 // 0 Comments

The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]

Augmented reality: retail conversion rate saviour?

September 17, 2020 // 0 Comments

Tablet device displaying an augmented reality image

Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]

What has lockdown taught us about ‘quality’ content?

August 21, 2020 // 0 Comments

We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]

CEO of global influencer marketing agency TAKUMI defends TikTok

August 13, 2020 // 0 Comments

The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]

Instagram vows to share revenue with content creators

June 8, 2020 // 0 Comments

Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]

Meet the lockdown life-coaches

April 21, 2020 // 0 Comments

Faced with an undetermined period of lockdown, the ability to explore the vast plains of the world wide web has become more important than ever before. Essential for [...]

2010 v 2020 – what’s changed in the way we think about creativity?

December 8, 2019 // 0 Comments

Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

Is poor use of language holding brands back from true engagement?

April 9, 2019 // 0 Comments

Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]