Instagram vows to share revenue with content creators
Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]
Content Creation
Meet the lockdown life-coaches
Faced with an undetermined period of lockdown, the ability to explore the vast plains of the world wide web has become more important than ever before. Essential for [...]
2010 v 2020 – what’s changed in the way we think about creativity?
Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
Is poor use of language holding brands back from true engagement?
Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]
Unicef UK selects Manifesto for website and content revamp
The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]
How to write blockbuster blogs
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
Ella’s Kitchen hires bigdog to spearhead its content strategy
Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
Adobe Marketing Cloud enhancements aim to upgrade customer experience
Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]