Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
Advertising
Increase in third party inserts stems media decline
Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]
McDonald’s apologises for “upsetting” child bereavement TV advert
McDonald’s has apologised for “upset” caused by a TV advert, which consumers and charity workers accused of exploiting childhood bereavement. The fast food [...]
ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]
BT pens programmatic deal with Rubicon Project
The digital advertising team at telecomms firm BT has selected global exchange for advertising, Rubicon Project, to extend its digital advertising proposition to thousands of [...]
Lidl UK explains how Adobe helps it align digital KPIs with sales ROI
Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]
Advertising regulators get tough on fanciful broadband speed claims
The Committees of Advertising Practice (CAP) has launched a public consultation seeking views on different options to strengthen the standards around broadband speed claims. [...]
Victoria Beckham and Emily Ratajkowski among Instagram influencers warned over product promotion
The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]
Carlsberg launches £15m marketing campaign that plays up to Danish stereotypes
Carlsberg has launched a £15m, integrated marketing campaign dubbed ‘The Danish Way’, with the hope of rejuvenating its Carlsberg and Carlsberg Export brands in [...]
