Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast. The project formed part [...]
The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]
The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]
Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]
Ksenia Ovchinnikova, an orthodox Christian from Omsk, Russia, is suing McDonald’s, blaming the company’s advertising for her breaking her fast. At the time, [...]
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
The Advertising Standards Authority (ASA) has banned two adverts promoting fashion retailer Motel Rocks’. The UK’s advertising watchdog had received five [...]