Cadbury advert model speaks out against homophobic backlash
Cadbury Creme Egg’s ‘Golden Goodilee’ commercial, released early January 2021, has sparked debate over its inclusion of a gay couple. In the video, Callum [...]
Advertising
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]
Could influencers be your answer to the John Lewis ad?
It is clear that emotion is the key to advertising, marketing and sales, and Amelia Neate, Senior Manager at Influencer Matchmaker has explained how social media [...]
How interactive video overcomes DTC’s core challenges
Direct-to-consumer (DTC) brands are no longer the new kids on the block. In recent years, they have taken the commerce market by storm; 97% of the UK online population now [...]
Innocent Drinks launches 2020 Big Knit Campaign for Age UK
For its 18th year, the Big Knit Campaign has requested the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for [...]
2020’s must-see Christmas adverts
It’s fair to say this year has been a difficult one for most; however, with the season of joy fast approaching, Christmas advertisements have woven their way onto our [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]