Instagram ‘accidentally’ promoted harmful diet content
Social media app Instagram has apologised for promoting diet-related content following what it described as an algorithm mistake. The app’s search bar automatically [...]
Advertising
Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
Why econometrics brings advertising certainty
In an era of uncertainty, marketers must utilise all of the tools at their disposal to make budgets stretch further. A thorough understanding of marketing activity’s [...]
Taboola offers women-owned companies $500,000 in free advertising
Taboola, an open web recommendation platform, has launched #RecommendHER, a new global initiative to run during March 2021 that will provide $500,000 of free advertising on [...]
41% of advertisers believe lack of understanding is key barrier to Connected TV
Digital video ad spend has dramatically increased in the UK, but 41% of digital video advertisers and buyers say a lack of understanding of the ecosystem is a stumbling block [...]
Cadbury advert model speaks out against homophobic backlash
Cadbury Creme Egg’s ‘Golden Goodilee’ commercial, released early January 2021, has sparked debate over its inclusion of a gay couple. In the video, Callum [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]