Advertising

East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition

October 7, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]

O2 advert banned over “misleading” claims

October 4, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]

How to ‘flip the switch’ on your social media ad success

September 21, 2021 // 0 Comments

What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]

How CMOs justify ad spend at a time of tighter budgets

September 16, 2021 // 0 Comments

Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]

‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar

September 4, 2021 // 0 Comments

Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]

Woman sues McDonald’s, claiming burger advert made her break Lent fast

August 16, 2021 // 0 Comments

Ksenia Ovchinnikova, an orthodox Christian from Omsk, Russia, is suing McDonald’s, blaming the company’s advertising for her breaking her fast. At the time, [...]

Cats and dogs: the undefeated champions of viral advertisements

August 7, 2021 // 0 Comments

Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]

Sporting events can win you marketing gold

August 5, 2021 // 0 Comments

If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]

Motel Rocks’ adverts banned for featuring ‘unhealthily thin’ looking models

August 2, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has banned two adverts promoting fashion retailer Motel Rocks’. The UK’s advertising watchdog had received five [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

I trust you spelled out with Srabble tiles.

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]