Advertising

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

88% of global consumers plan to stay loyal to their lockdown brands

September 23, 2020 // 0 Comments

Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Augmented reality: retail conversion rate saviour?

September 17, 2020 // 0 Comments

Tablet device displaying an augmented reality image

Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]

Door drop engagement still strong

September 14, 2020 // 0 Comments

The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]

The Evolution of the Chief Marketing Officer

September 14, 2020 // 0 Comments

The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]

Screen Moguls launches GO.CINEMA to support independent cinemas reopening

September 10, 2020 // 0 Comments

Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]

Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo

September 7, 2020 // 0 Comments

Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

KFC pauses Finger Lickin’ Good tagline amid coronavirus pandemic

August 31, 2020 // 0 Comments

Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]