Cindy Crawford recreates iconic 1992 Pepsi advert for charity
Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast. The project formed part [...]
Advertising
East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition
The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]
O2 advert banned over “misleading” claims
The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
How to ‘flip the switch’ on your social media ad success
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
How CMOs justify ad spend at a time of tighter budgets
Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]
‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar
Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]
Woman sues McDonald’s, claiming burger advert made her break Lent fast
Ksenia Ovchinnikova, an orthodox Christian from Omsk, Russia, is suing McDonald’s, blaming the company’s advertising for her breaking her fast. At the time, [...]
Cats and dogs: the undefeated champions of viral advertisements
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
Sporting events can win you marketing gold
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Motel Rocks’ adverts banned for featuring ‘unhealthily thin’ looking models
The Advertising Standards Authority (ASA) has banned two adverts promoting fashion retailer Motel Rocks’. The UK’s advertising watchdog had received five [...]