3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
Advertising
Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen
Skincare specialist Olay is back at the Super Bowl with an advert created by Badger & Winters, which will continue the brand’s commitment to inspire women to [...]
Strongbow celebrates the ‘great British pub’ with master brand campaign
Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]
3 ways to beat location ad-fraud
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
Mobile advertising in 2018 – are your adverts hitting the right screens?
Ask any CMO or marketing professional about their advertising spend and priorities in 2018 and, for most, ‘mobile’ will come top of the list. Whether it’s via mobile [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
Gumtree launches new advert to enhance buying and selling on its website
Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]
Sizmek appoints its first chief visionary
Independent buy-side advertising platform, Sizmek, has appointed Nikos Acuña as chief visionary, reporting directly into Mark Grether, CEO. Acuna was formerly the MD of [...]
FCK! It’s been a hell of a week, says KFC
KFC ran out of chicken this week but its marketing team kept a sense of humour about it, and has helped steer the fried chicken brand through the stormy waters of negative [...]