The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
Advertising
How to succeed with retail media? The key may not be what you expect
To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]
Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]
Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
Why the future of measurement requires great products and great people
The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]
Doritos flame-grills own ad as it partners with Burger King
Doritos has launched a new collaboration with Burger King UK in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one [...]
How to track the value of advertising spend
Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? [...]
Experiencing ads the right way
Mobile apps have become central to our daily lives, whether it’s for gaming, meditation, daily planning, or other recurring tasks. But given how many apps now exist, app [...]
Cindy Crawford recreates iconic 1992 Pepsi advert for charity
Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast. The project formed part [...]