News

Marketing leaders claim their brand values and actions are not aligned

October 21, 2019 // 0 Comments

Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]

Bombay Saphire encourages gin lovers to ‘discover the possibilities within’

August 21, 2019 // 0 Comments

Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]

Deliveroo Creates ‘Great Wall of Chinese’ Giveaway

May 23, 2019 // 0 Comments

Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]

‘Good call’: Brad and Dan launch Foster’s Friday campaign

May 3, 2019 // 0 Comments

Australian lager Foster’s is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, [...]

UK’s first Insta-friendly map created for Scottish islands

April 10, 2019 // 0 Comments

The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]

Strongbow celebrates the ‘great British pub’ with master brand campaign

April 2, 2019 // 0 Comments

Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]

Hotwire offers media training to promote tech sector gender diversity

March 8, 2019 // 0 Comments

Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]

Music is crucial in the future of marketing

March 1, 2019 // 0 Comments

Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]

Why subscriber engagement is vital for email deliverability

February 21, 2019 // 0 Comments

Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]

Poor online customer experience leaves UK retailers struggling

January 22, 2019 // 0 Comments

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]