News

‘Something’s Not Right’ campaign receives more than 5 million views on Instagram

June 26, 2020 // 0 Comments

A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]

The North Face joins Facebook ad boycott

June 24, 2020 // 0 Comments

The North Face has become the biggest brand so far to join #StopHateForProfit, a campaign that calls for companies to suspend advertising through Facebook due to the [...]

Shape campaign: A rebranding of ‘soft’ academic subjects

June 22, 2020 // 0 Comments

A ‘re-branding’ campaign, dubbed Shape, has been launched to promote academic disciplines typically seen as ‘soft’, such as languages, history and English [...]

Racist logos removed from food products following Black Lives Matter protests

June 22, 2020 // 0 Comments

Uncle Ben’s rice, Aunt Jemima pancake mix and Mrs. Butterworth syrup are among a range of products with logos that have racist origins or connotations that are having [...]

Boohoo acquires Oasis and Warehouse for £5.25m

June 22, 2020 // 0 Comments

Online fashion brand Boohoo has bought the online businesses of Oasis and Warehouse, which had been owned by Aurora Fashions, after the company was forced to close in March [...]

Ginsters seeks Cornish surfers and farmers to feature in its latest advert

June 19, 2020 // 0 Comments

Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]

Ad retargeting accounts for 35% of app marketing conversions

June 19, 2020 // 0 Comments

The method of ad retargeting is globally growing faster than user acquisition (the number of non-organic installs). This is according to a recent report by AppsFlyer, titled [...]

Optimism continues to fall in the UK’s economic recovery post-COVID-19

June 18, 2020 // 0 Comments

Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]

DRGN Turmeric Superdrink launches new ad campaign

June 18, 2020 // 0 Comments

UK drinks firm DRGN Turmeric Superdrink has launched an advertising campaign based around the Government’s COVID-19 advice. The company’s OOH (Out of Home) campaign [...]

Jones Knowles Ritchie gives Heinz a brand makeover

June 18, 2020 // 0 Comments

British creative agency Jones Knowles Ritchie (JKR) has created a cohesive new look for Heinz, which will play a major role in its future brand marketing and adverts. Until [...]