Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen
Skincare specialist Olay is back at the Super Bowl with an advert created by Badger & Winters, which will continue the brand’s commitment to inspire women to [...]
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Marketing leaders claim their brand values and actions are not aligned
Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]
Bombay Saphire encourages gin lovers to ‘discover the possibilities within’
Bombay Saphire has launched Discover The Possibilities Within, a fully-integrated global campaign that will be executed through-the-line this summer. The brand has worked [...]
Deliveroo Creates ‘Great Wall of Chinese’ Giveaway
Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]
‘Good call’: Brad and Dan launch Foster’s Friday campaign
Australian lager Foster’s is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, [...]
UK’s first Insta-friendly map created for Scottish islands
The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]
Strongbow celebrates the ‘great British pub’ with master brand campaign
Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]
Hotwire offers media training to promote tech sector gender diversity
Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]