UK’s first Insta-friendly map created for Scottish islands
The Outer Hebrides Tourism has created a new map to help tourists seek out the most ‘Instagram-able’ selfie spots. The limited-edition map of Uist in the Outer Hebrides [...]
News
Strongbow celebrates the ‘great British pub’ with master brand campaign
Strongbow has launched a master brand campaign that celebrates people from all walks of life coming together in the ‘great British pub’. In the cider [...]
Hotwire offers media training to promote tech sector gender diversity
Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
Poor online customer experience leaves UK retailers struggling
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]
UK consumer opinions are becoming increasingly polarised
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]
Consumers are opening more emails and still clicking
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates [...]
Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]