News Archives - Marketing Gazette

East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition

October 7, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]

O2 advert banned over “misleading” claims

October 4, 2021 // 0 Comments

The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]

The ICO fines three companies for ‘unsolicited marketing’ emails and texts

September 27, 2021 // 0 Comments

The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]

Harvard University initiative proposes social media reboot within three years

September 17, 2021 // 0 Comments

An offshoot of the Harvard University has proposed a reset of toxic social media over the next three years. The Institute for Rebooting Social Media is a new initiative from [...]

UK Government plans to make fake online reviews illegal

September 5, 2021 // 0 Comments

The UK Government is forming plans to tackle the rise in fake online reviews, with big fines on the cards for those who write or host them. In the Government’s [...]

‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar

September 4, 2021 // 0 Comments

Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]

Doritos rewards teen girl with £15,000 after finding rare puffy chip

September 4, 2021 // 0 Comments

Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip. Rylee Stuart was snacking on [...]

DMA highlights marketers’ struggle to measure campaign effectiveness

August 28, 2021 // 0 Comments

The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]

Pandemic alters customer priorities for brand loyalty

August 23, 2021 // 0 Comments

Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]

Woman sues McDonald’s, claiming burger advert made her break Lent fast

August 16, 2021 // 0 Comments

Ksenia Ovchinnikova, an orthodox Christian from Omsk, Russia, is suing McDonald’s, blaming the company’s advertising for her breaking her fast. At the time, [...]