UK companies fail to capitalise on customer engagement
Just four in 10 (41%) UK companies exceeded their revenue goals in 2020, highlighting a failure by companies to capitalise on customer engagement during the COVID-19 [...]
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‘Buy Now Pay Later’ search queries increase by 86% during third lockdown
The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]
Cadbury advert model speaks out against homophobic backlash
Cadbury Creme Egg’s ‘Golden Goodilee’ commercial, released early January 2021, has sparked debate over its inclusion of a gay couple. In the video, Callum [...]
Idris Elba unites with creative industry leaders to find UK’s best new voiceover artist
Voiceover Scout, a nationwide talent search, has launched to find new, exciting, different, diverse and distinctive voices who fancy their chances of becoming commercial [...]
Innocent Drinks launches 2020 Big Knit Campaign for Age UK
For its 18th year, the Big Knit Campaign has requested the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for [...]
Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint
Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]
Misinformation during pandemic could be “the difference between life and death”
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
Tech Talent Charter launches ‘Doing It Anyway’
Tech Talent Charter, a not-for-profit that tackles inequality in the UK’s technology sector, has launched the ‘Doing It Anyway’ campaign, which aims to encourage [...]
Product sampling remains popular despite the pandemic
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
Gillian Anderson features in ‘Truth Be Told’ talk by Yext
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]