Cindy Crawford recreates iconic 1992 Pepsi advert for charity
Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast. The project formed part [...]
News
East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition
The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]
O2 advert banned over “misleading” claims
The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
The ICO fines three companies for ‘unsolicited marketing’ emails and texts
The Information Commissioner’s Office (ICO), the Uk’s data protection watchdog, has fined three companies a total of £495,000 for sending more than 354 million [...]
Harvard University initiative proposes social media reboot within three years
An offshoot of the Harvard University has proposed a reset of toxic social media over the next three years. The Institute for Rebooting Social Media is a new initiative from [...]
UK Government plans to make fake online reviews illegal
The UK Government is forming plans to tackle the rise in fake online reviews, with big fines on the cards for those who write or host them. In the Government’s [...]
‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar
Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]
Doritos rewards teen girl with £15,000 after finding rare puffy chip
Doritos has rewarded an Australia teen’s “entrepreneurial spirit” after she attempted to auction off a puffed up Doritos chip. Rylee Stuart was snacking on [...]
DMA highlights marketers’ struggle to measure campaign effectiveness
The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]
Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]