Product sampling remains popular despite the pandemic
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
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Gillian Anderson features in ‘Truth Be Told’ talk by Yext
Actress Gillian Anderson, known for her role as Dana Scully in The X-Files, recently featured in a talk on misinformation from brand management company Yext. In the virtual [...]
UK brands see substantial loss in value
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Pinterest unveils UK shopping and ad features
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’
United Nation’s (UN) initiative Verified has partnered with Jungle Creations‘ creative agency, The Wild, to launch a social campaign entitled ‘Experts vs [...]
British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
AA Getaway Drive-in events attract thousands of visitors
The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]
Reddit expands to London for UK user community and local advertisers
Reddit’s team has officially opened its doors on Monday in the Holborn district of London, achieving a part of its vision of international expansion and attracting [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Ethical chocolate brand MIA launches girls’ education fund for African students
Made in Africa (MIA), a British founded chocolate brand that specialises in ensuring all its products are entirely produced in Africa, has launched the Girls’ Education [...]