News – Marketing Gazette

Auto Trader teams up with Selligent Marketing Cloud to boost customer engagement

March 16, 2018 // 0 Comments

Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]

Zut hired to produce promotional video for the Grand National

March 15, 2018 // 0 Comments

Liverpool-based video agency, Zut, has been appointed to create a promo film for the opening day of The Randox Health Grand National at Aintree Racecourse. The promo film, [...]

Shopping apps helping mobile to account for half of online sales in Europe

March 14, 2018 // 0 Comments

Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]

Middlesex Cricket appoints Purpose Media to deliver digital transformation

March 13, 2018 // 0 Comments

Full-service marketing agency Purpose Media has been commissioned to create the new website for Middlesex Cricket, as part of the historic club’s digital transformation [...]

UK consumer spending has weakest start to the year since 2012

March 12, 2018 // 0 Comments

Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]

‘Ghosting’ customers costs retailers repeat sales

March 12, 2018 // 0 Comments

Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]

False news is 70% more likely to be shared on Twitter than real news

March 9, 2018 // 0 Comments

False news spreads substantially faster on Twitter than real news does, a study by the Massachusetts Institute of Technology (MIT) has revealed. Researcher Sinan Aral, a [...]

Ethisphere Institute identifies 135 of the World’s Most Ethical Companies

March 8, 2018 // 0 Comments

The Ethisphere Institute, an organisation that defines and measures corporate ethical standard, has named 135 companies spanning 23 countries and 57 industries as the 2018 [...]

Hootsuite introduces scheduling and publishing for Instagram

March 7, 2018 // 0 Comments

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram [...]

Gumtree launches new advert to enhance buying and selling on its website

March 6, 2018 // 0 Comments

Gumtree, a UK classifieds site, has launched a TV campaign marking the latest phase of the brand’s 2018 ‘Make It Happen’ strategy. Used by one in three people in the [...]