Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
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6 in 10 plan to use Black Friday deals to help with the cost of Christmas
In recent years, Black Friday has fallen by the wayside as consumers fail to see value in the deals offered and retailers suffer another hit to margins. But with the [...]
Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]
Dove and Nike launch girls’ body confidence coaching program
Personal care brand Dove has teamed up with Nike to launch the Body Confident Sport online coaching program. Body Confident Sport is a first-of-its-kind, [...]
EE Partners with Fatboy Slim for holographic performance
Mobile network operator and internet service provider, EE, has marked a new era with a larger-than-life performance by iconic British DJ, Fatboy Slim, on the world’s [...]
Krispy Kreme brings back iconic Reese’s Peanut Butter doughnut
Sweet treat shop Krispy Kreme is bringing back the iconic Reese’s Peanut Butter doughnut, first sold in 2015, for a limited period this July following a renewed partnership [...]
Consumers opt for affordability over sustainability
Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]
60% of brands struggle with ineffective customer service AI
There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]
66% of marketers can’t identify conversion bottlenecks
RevSure.AI, an AI-fuelled pipeline readiness solution for marketers and sales teams, has published “The State of Pipeline Generation” research report. Partnering with [...]
Doritos flame-grills own ad as it partners with Burger King
Doritos has launched a new collaboration with Burger King UK in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one [...]