Brands struggling to measure AI’s carbon impact
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and [...]
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Marketers struggle with Black Friday personalisation
A quarter of e-commerce marketers are failing to personalise offers during Black Friday, despite almost all recognising it as essential for success, new research has shown. [...]
Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
Liverpool legends surprise walking football team in Carlsberg campaign
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years [...]
Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
1 in 3 gamers say content creators influence their spending
Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]
Ukrainian-founded disinformation startup raises new funding
LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]
Total Media powers E.ON Next’s ‘New Year’s Savings Resolution’ campaign
Energy provider E.ON Next has teamed up with Total Media, the behavioural science media agency, part of the Mediaplus Group, to support Britons’ top resolution to save [...]
Haribo unveils ‘Giant Wheel of Fortune’ at European airports
Haribo, the beloved confectionery brand, has partnered with newly launched consumer experience specialist, Agency 72, to unveil an exciting new in-airport activation: the [...]
1 in 3 teens under 18 have been asked to advertise products by brands
One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]