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Guinness World Records 2021 edition features 10 British brand campaigns

September 23, 2020 // 0 Comments

Guinness World Records (GWR) has launched its 2021 edition, featureing 10 record-breaking campaigns from British brands and businesses. Created in 1955, Guinness World [...]

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

88% of global consumers plan to stay loyal to their lockdown brands

September 23, 2020 // 0 Comments

Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Door drop engagement still strong

September 14, 2020 // 0 Comments

The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]

Cyber criminals mimic global brand names to scam consumers

September 11, 2020 // 0 Comments

Man with headphones on coding at a computer

Cyber criminals are regularly mimicking the domain names of major global brands in order to launch consumer scams – a practice known as cyber-squatting. This was one of [...]

Screen Moguls launches GO.CINEMA to support independent cinemas reopening

September 10, 2020 // 0 Comments

Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]

Customer demands for social activism means brands need new strategies

September 6, 2020 // 0 Comments

As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]

Marketing Gazette Deal Roundup, August 2020

September 2, 2020 // 0 Comments

Acquisitions LAB Group Studio BLUP, a London-based creative agency, has joined LAB Group, a collection of agencies offering digital marketing, technology and creative [...]

Michael Gove’s office splashed £50 million on COVID-19 PR relief

September 1, 2020 // 0 Comments

The UK Government has been criticised for spending tens of millions of pounds on marketing and public relations during the COVID-19 pandemic. The Mirror has reported that a [...]