Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
PR
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Yorkshire Cancer Research launches ‘Give It Some Welly’ campaign
Yorkshire Cancer Research has launched its annual ‘Give it some Welly’ fundraising campaign with the help of Leeds-based PR agency Prohibition. The multi-phased campaign [...]
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]
MakeUrMove team up with Jam to boost brand awareness
The client: MakeUrMove launched in 2008 as the UK’s first national online letting agency, and has worked with over 25,000 landlords and has dealt with more than 225,000 [...]
Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]
Virtual Tourism takes off in the Faroe Islands
Tourists from 197 countries have experienced the Faroe Islands during lockdown, due to the nation’s Remote Tourism tool. The project, launched on April 15, 2020, offers [...]
PR agency Stone Junction produces two brews for National Beer Day
Technical PR agency Stone Junction has co-produced two beers to be released on June 15, Britain’s National Beer Day. The lager, ‘Dog with a Stone’, and IPA, ‘Stone [...]