How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]
PR
PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
Covid and customer communications: why the blame game needs to stop
Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]
The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Yorkshire Cancer Research launches ‘Give It Some Welly’ campaign
Yorkshire Cancer Research has launched its annual ‘Give it some Welly’ fundraising campaign with the help of Leeds-based PR agency Prohibition. The multi-phased campaign [...]
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]
MakeUrMove team up with Jam to boost brand awareness
The client: MakeUrMove launched in 2008 as the UK’s first national online letting agency, and has worked with over 25,000 landlords and has dealt with more than 225,000 [...]