Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
Behavioural Targeting
Adapting from B2B to human 2 human
The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]
How grocery shopping has changed during lockdown – the ‘new normal’ explained
With most countries beginning to lift their lockdown measures, businesses are unsure whether the new habits developed by consumers during the coronavirus crisis will remain, [...]
How Covid-19 has transformed Britain’s shopping habits
The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
Making the Grey Dollar count: How to target the older generation online
Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]