Behavioural Targeting – Marketing Gazette

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]

Adopting a behaviour-based approach to content marketing

May 23, 2019 // 0 Comments

Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]

Making the Grey Dollar count: How to target the older generation online

May 10, 2019 // 0 Comments

Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]

Music is crucial in the future of marketing

March 1, 2019 // 0 Comments

Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]

6 top tips to get the most out of a research project

April 18, 2018 // 0 Comments

Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]

Brewdog takes swipe at sexist marketing with a ‘beer for girls’

March 6, 2018 // 0 Comments

Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]

Q&A: How to develop longterm customer loyalty

January 15, 2018 // 0 Comments

How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]

The 5 emotions brands need to focus on this Black Friday

November 24, 2017 // 0 Comments

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]

Just 17% of new leads marketing campaigns produce turn into realised revenue

November 8, 2017 // 0 Comments

Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]

Entering the people dimension

September 18, 2017 // 0 Comments

Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]