Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
Behavioural Targeting
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
Just 17% of new leads marketing campaigns produce turn into realised revenue
Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
The post-truth world leaves consumers baffled
A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
DIGIORNO uses facial recognition tech to show why pizza makes us happy
Frozen pizza brand DIGIORNO has conducted a social experiment that measured pizza’s effect on the moods of partygoers. Although most people would probably think it’s [...]