Adopting a behaviour-based approach to content marketing
Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]
Behavioural Targeting
Making the Grey Dollar count: How to target the older generation online
Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
Just 17% of new leads marketing campaigns produce turn into realised revenue
Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
The post-truth world leaves consumers baffled
A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]