Behavioural Targeting

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Packaging: The most commonly used colours to sell food & drink

October 28, 2020 // 0 Comments

The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]

Marketing in a post-pandemic world

August 25, 2020 // 0 Comments

Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]

Adapting from B2B to human 2 human

August 17, 2020 // 0 Comments

The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]

How grocery shopping has changed during lockdown – the ‘new normal’ explained

June 30, 2020 // 0 Comments

With most countries beginning to lift their lockdown measures, businesses are unsure whether the new habits developed by consumers during the coronavirus crisis will remain, [...]

How Covid-19 has transformed Britain’s shopping habits

June 13, 2020 // 0 Comments

customers social distancing while shopping

The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]

Adopting a behaviour-based approach to content marketing

May 23, 2019 // 0 Comments

Content marketing in the B2B space has exploded in the last ten years. In fact, according to recent research by the Content Marketing Institute (CMI), 91% of UK organisations [...]

Making the Grey Dollar count: How to target the older generation online

May 10, 2019 // 0 Comments

Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]

Music is crucial in the future of marketing

March 1, 2019 // 0 Comments

Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]