Behavioural Targeting

Privacy-first, precise, and scalable: Targetable contextual audiences have arrived

December 4, 2023 // 0 Comments

A man giving a speech to an audience at a conference.

Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]

Why you should alter your marketing strategy if you want to attract Gen Z

March 8, 2023 // 0 Comments

Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]

Consumers frustrated by English language’s dominance of the internet

February 6, 2023 // 1 Comment

Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]

Brits unimpressed by political posturing from brands at sporting events

November 19, 2022 // 0 Comments

In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]

Marketers change Black Friday plans due to economic turmoil

November 15, 2022 // 0 Comments

Following recent economic turmoil, 70% of UK marketers have been forced to change their Black Friday discounts, plans and deals. That is according to a study from Optimizely, [...]

Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics

September 24, 2021 // 0 Comments

Scrabble tiles spelling out 'who are you?'

Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]

Clicktivism is shaping the world: is your organisation ready?

August 11, 2021 // 0 Comments

Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]

Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy

March 13, 2021 // 0 Comments

Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]

Q&A: Charlotte Langley, brand & comms director, Bloom & Wild

March 13, 2021 // 0 Comments

How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]