Behavioural Targeting

Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy

March 13, 2021 // 0 Comments

Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]

Q&A: Charlotte Langley, brand & comms director, Bloom & Wild

March 13, 2021 // 0 Comments

How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]

Saving the world and saving money: How brands can be green and still appeal to price conscious parents

January 11, 2021 // 0 Comments

Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Packaging: The most commonly used colours to sell food & drink

October 28, 2020 // 0 Comments

The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]

Marketing in a post-pandemic world

August 25, 2020 // 0 Comments

Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]

Adapting from B2B to human 2 human

August 17, 2020 // 0 Comments

The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]

How grocery shopping has changed during lockdown – the ‘new normal’ explained

June 30, 2020 // 0 Comments

With most countries beginning to lift their lockdown measures, businesses are unsure whether the new habits developed by consumers during the coronavirus crisis will remain, [...]

How Covid-19 has transformed Britain’s shopping habits

June 13, 2020 // 0 Comments

customers social distancing while shopping

The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]