Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
Graphic Design
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Meridian Foods unveils new brand design inspired by nature
Nut butters manufacturer Meridian Foods has unveiled its new brand identity, which it says reflects its lifelong obsession with the beauty of the natural world. Taking [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
Northumbria University – How to begin a career in website design
Web design is a specific field within graphic design that focuses on the design of engaging websites. You need to understand the online working environment and create a site [...]