Boosting marketing ROI with the power Of data
Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]
Finance
Why econometrics brings advertising certainty
In an era of uncertainty, marketers must utilise all of the tools at their disposal to make budgets stretch further. A thorough understanding of marketing activity’s [...]
How Open Banking can help marketers beat the Amazons of this world
I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
Michael Gove’s office splashed £50 million on COVID-19 PR relief
The UK Government has been criticised for spending tens of millions of pounds on marketing and public relations during the COVID-19 pandemic. The Mirror has reported that a [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
Barcelona close to taking top spot as world’s most valuable football brand
Real Madrid CF continues to be the most valuable football brand in the world but FC Barcelona has narrowed the gap between the two teams to just €6 million. COVID-19 has [...]
Most B2B brands are flying blind
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
UK offers the lowest salary worldwide for digital marketing managers
Digital marketing managers in the UK have some of the lowest salaries worldwide – around half that of their counterparts in Japan. The average salary for digital [...]
4 digital marketing tips financial advisors can’t afford to ignore
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly [...]
Recovery loops: 3 steps to better customer retention
No matter how outstanding a brand’s customer experience is, complaints are a fact of life. With this in mind, there’s a strong case to argue that introducing a recovery [...]