X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Advertising
Door drop engagement still strong
The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]
Screen Moguls launches GO.CINEMA to support independent cinemas reopening
Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
KFC pauses Finger Lickin’ Good tagline amid coronavirus pandemic
Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]
Advert axed for featuring naked wrestling match between Boris, Trump and Putin
An advert for Spitting Image, which featured Boris Johnson, Vladmir Putin and Donald Trump wrestling naked, has been pulled by ITV. Hailed as the “people’s programme” [...]
Thatchers launches TV campaign focussed on family values
Somerset family cider maker, Thatchers, has launched its latest TV campaign called ‘Family’, which aims to reinforce the family values behind everything it does. [...]
Why COVID-19 spells the end of blind advertising for good
The marketing industry has felt the impact of Covid-19 acutely. From the very beginning of the lockdown, as businesses began to scale back in the face of economic [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]